The Jordans. They are, as the first sentence shows, so culturally relevant that you can refer to them with one word and everyone knows what you are talking about. But it has not always been so. In fact, Nike as we know it wouldn’t exist without Air Jordans. This is the story of Air, the new film directed by and starring Ben Affleck that shows how Nike took a chance on a rookie player named Michael Jordan and transformed a struggling sneaker company into a dominant player in the world. basketball. Not to mention how Deloris Jordan, Michael Jordan’s mother, shrewdly saw the value of her hyper-talented son and helped him turn a sneaker deal into his own empire, as the teaser trailer hints. ‘Air.
The movie seems like a pretty bad ESPN special, but it actually has an incredibly creative team behind it. Ben Affleck reunites with his old friend Matt Damon, who plays Nike executive Sonny Vaccaro, the man who would help create the Air Jordan, but not before doubting it. Interestingly, the Air trailer focuses very little on Jordan himself, instead fleshing out the plot by focusing on Nike executives, the development team, and Jordan’s parents. It’s unclear whether the movie will work like this or not, but it could be an interesting approach to keeping the legendary Jordan truly legendary in the film.
The rest of the cast is also top notch and will likely be up for an Oscar nomination. Viola Davis stars as Deloris, Jordan’s mother, who played a pivotal role in brokering the deal that would define the shoe industry for generations. The film also stars Jason Bateman, Chris Messina, Matthew Maher, Marlon Wayans, Jay Mohr, Julius Tennon and Chris Tucker. It is produced by David Ellison, Jesse Sisgold, Jon Weinbach, Ben Affleck, Matt Damon, Madison Ainley, Jeff Robinov, Peter Guber and Jason Michael Berman.
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Although the film is from Amazon Studios, Air will hit theaters exclusively on April 5th.