Instagram is testing 60-second videos in its Stories. This should appeal to many designers.

Instagram is a platform offering a fairly limited number of features, to publish short content to its community. However, a bit like Twitter, delivering the perfect experience to its users is not easy.

It takes many iterations to achieve this, and it goes through a multitude of tests. Today, Instagram is testing an increase in the maximum duration of Stories, to 60 seconds.

Instagram is testing 60-second videos in its Stories

Instagram Stories are currently limited, and luckily finally. Each Story you post cannot exceed 15 seconds. It’s obviously possible to post 10, which would make a final video of 150 seconds in total, but the skips between each Story can be problematic if you’re looking to tell something long enough.

That being said, it looks like the platform is testing a longer duration for its Stories right now. 60 more precisely. At least that’s what we learn from a tweet from Matt Navarra who shares a screenshot of @yousufortaccom in Turkey, which received a notification informing it of this change.

This should appeal to many designers

Instagram already allows creators to post longer content through IGTV, and creators usually post a link in their Stories so that their followers can view said content.

However, by making it possible to publish longer videos to share in Stories, the experience should be more pleasant for users, who no longer necessarily need to move from one section to another of the application.

Also keep in mind that not all users see this change in the duration of the videos yet, which suggests, since Instagram has not officially communicated on the subject, that it is there for a test.

If all goes well, there is no doubt that the platform will roll it out to more users. Until then, if you feel like posting longer Stories on Instagram, you’ll need to trim your videos.

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