The skyscraper’s main facade features the Color Kinetics lighting system, the most technologically advanced in the world.
MIAMI – The 60-story Paramount Miami Worldcenter building overlooking Biscayne Bay is celebrating Valentine’s Day in style with a digital animation of kisses, hearts and cupids made possible by complex technology costing $3 million.
The “world’s tallest” digital Valentine’s Day greeting can be seen twice a day, before sunrise and after sunset, from Sunday 12 to Tuesday 14, both included, and each show lasts ten minutes.
Valentine’s Day, which is celebrated on February 14, Valentine’s Day, is very popular in this country, to the point that 52% of its population will celebrate it, according to the National Retail Federation (NRF), which represents the important U.S. retail trade.
This year, spending will be almost 26 billion dollars, which means 192.80 dollars on average per person, while in 2022 it was 23.9 billion dollars and the average “per capita” was 175.41 dollars.
In Miami, this year those who want to celebrate for free can simply contemplate the animated “card” projected on the building’s large rooftop, 213 by 91 meters, and a column on its main façade.
In “these difficult times, we all need a little love,” says Daniel Kodsi, CEO of Royal Palm Companies, the developer of a project that is not only residential, but also a commercial, hotel, entertainment and transportation center.
The skyscraper’s main facade features the world’s most technologically advanced Color Kinetics lighting system, consisting of more than 8 kilometers of cables connected to 13,400 light-emitting diodes (LEDs) embedded in 10,000 high-impact glass panels, according to a statement.
The system, which can create 16.7 million color combinations, turns the building’s facade into a digital screen the size of 2.5 soccer fields placed vertically, these days turned into a giant animated Valentine’s Day card.
The total operating power of the system is 111.6 amps and 13,400 watts and a total lumen, which is the amount of light emitted per second, of 402,000.
It took 12 technicians three years to design and install the lighting system devised by West Palm Beach, Florida-based L.E.D. Smith, which has completed projects on monuments, bridges and skyscrapers around the world, including the Empire State Building in New York.
The 27-acre, $4 billion Paramount Miami Worldcenter is the second-largest real estate development in the United States and is currently the largest urban core construction project in the country.