In various time formats, the campaign to promote the arrival of Topo Chico throughout the national territory was directed by Watta Fernández, with the photography of Manuel Bullrich, the art direction of Charly Carnotta, the costumes of Kawa and the sound of Papa Music.
In each story that takes place in the mini shorts, Only If and Rebolución trusted Bitt Animation to create the images that narrate how the first to drink this mineral water was an Aztec princess, daughter of Moctezuma, who healed her ailments, until reaching modern palates of very demanding clients and chefs.
A legendary character who has lived very closely each of the key moments of Topo Chico is added to the fictional narrative, his stories are illustrated with the animation and storytelling techniques of Bitt Animation, which exalted the possibility of new forms of consumption in a combination with coffee and the world of mixology.
“Bringing the history of Topo Chico to life is a challenge. Topo Chico is, without a doubt, one of the watermarks with the longest history on the planet and honoring it was an obligation, when we set out to present it in society through of this new campaign “, commented Guillermo Giménez y Brotons, IMC Director of Coca-Cola Mexico.
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