One of the great challenges of new small businesses is to make themselves known. Not everyone can afford to pay for a large advertising campaign that, in addition to being expensive, nobody guarantees its effectiveness. For this reason, some owners use their imagination and start advertising their business on platforms like TikTok, making funny videos showing the product or service they intend to sell.
Before launching to record, you should know that the videos must have a certain structure to achieve the desired impact on your target audience. In addition, to incorporate the appropriate music, the images must be showy and with a lot of movement.
Experts in this type of advertising recommend that, in the first three seconds, the video has a hook, so that the audience cannot take their eyes off and wants to see what it is about. It can be a shocking image or an intriguing question. In the second part of the video, you have to develop the main content. In it, show the wonders of the product and the advantages of acquiring it. And finally, a closing call to action. This is where the audience is moved to buy, this is where the location of the store, office or restaurant is revealed. If it is a product for sale over the internet, it says which is the website to acquire it.
There is no doubt that the reach and visibility of this and other social networks offer a great advantage to small businesses, which can now place their product in the eyes of their potential customers, as if they were a large company. All you need is imagination, having clear ideas, knowing what market you are targeting and getting to work.
Businesses that go with the times are destined to succeed. Of course, they cannot ignore that the investment must be protected by good commercial insurance that covers potential dangers and lawsuits. At Univista Insurance you can find the cheapest business insurance in Florida.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.