Elon Musk announced that he will change the Twitter logo from the famous little bird to an X

Elon Musk plans to change Twitter's logo to an X

Elon Musk plans to change Twitter’s logo to an X

The mogul wants to implement the new look starting this Monday, amid falling revenue that has the company reeling

Elon Musk said Sunday that he plans to change Twitter’s logo, marking what would be the new major change since he bought the social networking platform for $44 billion last year.

In a series of posts on his Twitter account that began just after midnight, the Twitter owner said he is looking to make the change worldwide this Monday.

“And soon we’ll be saying goodbye to the Twitter brand and, gradually, all the birds,” Musk wrote on his account, where he also showed a preview of the logo, an X. That symbol has already been used by Tesla for its flagship design, the Model X.

Earlier this month, Tesla’s billionaire CEO imposed new curfews on his digital plaza, a move that drew strong criticism that it could drive away more advertisers and undermine his cultural influence as a trendsetter.

The higher threshold for viewing tweets is part of an $8-per-month subscription service Musk launched earlier this year in an attempt to boost Twitter’s revenue. Revenue has fallen sharply since Musk took over the company and laid off about three-quarters of the workforce to cut costs and avoid bankruptcy.

In May, Musk hired Linda Yaccarino, a longtime NBC Universal executive, as CEO of Twitter.

Attracting advertisers is essential for Musk and Twitter after many fled in the first few months following his acquisition of the social media platform, fearing damage to their brands in the ensuing chaos. Advertisers have cut spending in part because of changes Musk has made that have allowed more hateful content to flourish and offended a broader part of the platform’s audience.

Musk said in late April that advertisers had returned, but did not provide details.

Musk’s decision to change the Twitter logo to an “X” also comes as Twitter faces new competition from Meta’s new app, Threads, launched earlier this month. The social network has been seen as an alternative for those who have been tired of Twitter.

Threads is billed as a text-based version of Meta’s photo-sharing app, Instagram, which the company has said offers “a new, separate space for real-time updates and public conversations.”

Within the first five days of its launch, 100 million people had signed up for Threads, according to a Threads post by Instagram chief Adam Mosseri.

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