Glendale (United States), 12 Feb. Tennis player Serena Williams, Mexican boxer Canelo Álvarez, actors Sylvester Stallone, Ben Stiller and Will Ferrell and series like Breaking Bad starred this Sunday in Super Bowl LVII commercials, which crowned the Kansas City Chiefs against at the Philadelphia Eagles (38 – 35).
Se siguen batiendo record de gasto en el Super Bowl, el evento deportivo del año en Estados Unidos, en el que las marcas llegaron a pagar siete million de dollars para anuncios de treinta segundos dure el partido, casi medio million de dólares más que el average Last year.
As usual, previews of films that will be released in the coming months, such as “Fast X”, the tenth chapter of “Fast and Furious”, “Air”, Ben Affleck’s new film which returns to the story of Michael Jordan and his iconic brand of sneakers, or “The Flash”, in which Michael Keaton becomes “Batman” again.
Serena Williams, footballer Alex Morgan and Canelo Álvarez swapped tennis, football and boxing for golf to promote the benefits of “Michelob Ultra” beer. Opening a bottle is enough to power Serena’s winning putt. For its part, the voice of Kevin Bacon launched Budweiser beer.
Sylvester Stallone and his three daughters, Sophia, Scarlet and Sistine, promoted ‘Mountain of Pleasure’ on the ‘Paramount Plus’ streaming platform, while Will Ferrell repeats the promotion of electric cars in a synergy between General Motors and “Netflix”.
Stallone gave a nod to his 1993 film Maximum Risk (Cliffhanger) on a platform where his “Tulsa King” series can currently be seen and is gearing up for the launch of “The Stallone Family” docuseries.
Additionally, “M&Ms” candies became “Ma&Yas” with actress Maya Rudolph, and comedian Anna Faris, known for “Scary Movie,” promoted the wonders of Mexican avocados.
From Jalisco alone, Mexico exported more than 10,000 tons of avocados to the United States to meet the demand for this fruit during the Super Bowl.
Bryan Cranston and Aaron Paul, stars of ‘Breaking Bad’ with characters Walter White and Jesse Pinkman, have developed a new product for Pepsi’s portfolio, ‘PopCorners’, while Elton John has been featured in advertising for ‘Doritos’, also part of Pepsi.
Still from show business, Alicia Silverstone returned to play Cher Horowitz from the film ‘Clueless’ for ‘Rakuten’, while Melissa McCarthy traveled the world for ‘Booking.com’.
HR firm “Workday” has brought together music stars such as Ozzy Osbourne, Paul Stanley of The Kiss, Billy Idol, Joan Jett and Gary Clark Jr, while
Among other commercials, actor Bradley Cooper and his mother promoted T-Mobile, while Ben Stiller reprized his “Zoolander” persona to advertise Pepsi.
The Kansas City Chiefs won their second Super Bowl in four years on Sunday by beating the Philadelphia Eagles 38-35 led by a heroic performance from quarterback Patrick Mahomes. ECE
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