Oshi no Ko“came out a few weeks ago as a crushing force in the anime that we haven’t seen in a long time. Out of nowhere, the new from the author of “Kaguya-sama: Love is war“became a benchmark that exceeded even the high expectations that were placed on its debut. Because indeed, with a little hindsight we can say that “Oshi no Ko” made a spectacular debut that can easily be reflected in the data.

Oshi no Ko anime is already a hit that has come to stay

With all that said, here is 3 key facts which seem essential to me to understand how the debut of the official anime of “Oshi no Ko” was:

  • First of all, after the first episode of Oshi no Ko anime aired, it was placed on platforms such as MAL as highest rated anime of all time. Obviously, over the days, the valuation has gradually fallen, but despite everything, it is still there.
  • Another important detail is the one that talks about the public for its opening: more than 35 million reproductions They have already registered for the opening of Oshi no Ko in just 11 days. This type of data is not out of the ordinary, but it is true that it only occurs with anime that, in their debut, become a mega ‘Hit’ in the sector.
  • The following data, also at the audience level, goes directly through the platform HIDIVE: Oshi no Ko established a all-time viewership record (first) on the occasion of what was the first episode of the anime. Likewise, it was not only that it broke the first audience record, but also that there was an unprecedented number of users registering for the trial period of the platform. This gives me that with AnimeBox in Spain the same did not happen.

For all intents and purposes, it’s clear that “Oshi no Ko” has become one of anime’s biggest hits so far in 2023, a reality that won’t change for the rest of the year. The study Doga Kobo proves that it doesn’t all have to be a MAPPA, ufotable or WIT Studio thing for a new global anime hit to emergeand if I have any doubt about anything, it’s that this whole phenomenon has only just begun.

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