- Hispanic-owned food company Goya Foods launched its online shopping platform with which it hopes to provide consumers with an easier way to purchase their favorite products and reach new customers
On the occasion of Hispanic Heritage Month and its various celebrations, the food company Goya Foods launched its own online store. Starting today, Monday, September 19, any consumer across the country can order their products from the digital platform and receive them directly in the comfort of their home.
Company President and CEO Bob Unanue said in a statement that the online store will provide consumers with an easier way to purchase their favorite products and will allow them to reach new potential customers.
“We are excited to expand our digital footprint and provide consumers across the country with another easy way to purchase their favorite Goya products that they may not otherwise have access to,” he said.
Unanue said that the online shopping platform comes as part of an effort to face various challenges such as the pandemic and the possibility of a global food crisis. “We have been working bravely to develop new and attractive products that are nutritious and affordable,” he said.
Goya’s new online store offers a wide variety of home staples and specialty items, including GOYA Adobo, Sazón, Chipotles, Anchovy Stuffed Olives, Rice and Beans. It also includes recent launches like Latin Roots Chips, Baked Fruit Chips and Aloe Vera drinks.
The company said those who buy the products online “can expect fast shipping anywhere in the United States.” They can purchase individual units or larger quantities, as well as beans, condiments, adobo, plantain chips, nectars, cookies, and more. To enter the site click here.
Among some of Goya’s plans is the launch of brand items, such as polo shirts, t-shirts, caps, sweatshirts, dental gear, cutting boards and more for the Christmas season.
Goya Foods, Inc., founded in 1936, is the nation’s largest Hispanic-owned food company. It currently manufactures, packages, and distributes more than 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central America, and South America.