Very soon, Counter-Strike: Global Offensive will host its final Major, when the Paris Major takes place in May. As this monumental moment approaches, the organizing body, BLAST.tv announced that it has partnered with three spirit brands, each making their esports debut at the event.
Teaming up with BLAST for the tournament are Absolut Vodka, Ballantine’s Scotch whiskey and Jameson Irish Whiskey, with three brands sponsoring each part of the show and collaborating on stories and behind-the-scenes content for fans to enjoy.
Oliver Clarke, Chief Commercial Officer of BLAST, said: “We are thrilled to have Absolut, Ballantine’s and Jameson on board for the BLAST.tv Paris Major, their first large-scale esports partnership. We look forward to working together to deliver unique content, digital integrations and activations to the global gaming community at one of the most revered and popular esports events in the world.”
The Paris Major will feature a $1.25 million prize pool and will take place at the city’s Accor Arena from May 8-21.