Video game Netflix is what services like Xbox Game Pass offer. What if Netflix in turn enters the video game market?
Many times copied, rarely equaled, Netflix is a very successful streaming platform. With a very interesting catalog, especially in its original productions. We talk quite regularly about the arrival here and there of a “video game Netflix”. What if this one was offered by Netflix itself? This is the crazy rumor of the moment.
Netflix would seek to expand on the side of “interactive entertainment”
Netflix is known, and recognized, for a single activity, streaming video, series and films. That being said, it would appear that the company is now looking to expand its business by offering video games. At least that’s what emerges from an article in The Information. According to the medium’s sources, Netflix has approached several major executives in the video game industry for help in this new major initiative.
Will we soon see video games in the platform’s catalog?
Following the publication of this article, Netflix sent a statement to Polygon stating, without specifically confirming the information, that the platform is very excited to do more with what it calls the “Interactive entertainment”.
“Our subscribers are very interested in the variety and quality of our content. This is why we are constantly expanding our offering – from series to documentaries, including films, original language productions and reality TV. Our subscribers also like to engage more deeply in the stories they love – through interactive series like Bandersnatch and You vs Wild or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re very excited to be able to do more with interactive entertainment.”
In a way, it’s no surprise that Netflix is looking to expand. The growing popularity of streaming services makes the market ever more competitive, especially since Netflix offers some of its content through licenses dearly acquired from other studios that already have their own streaming service.
In other words, it wouldn’t be a bad idea for the platform to have an alternative in the event that things go wrong, although it is doubtful that this will happen anytime soon.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.