After launching its plan with ads, Netflix is now going to implement another of its less popular measures among its subscribers: the impossibility of password sharing. The platform will start rolling out globally next year in hopes of gaining new customers.
Next year is going to be interesting for the near future of Netflix, which has experienced a 2022 marked by the loss of subscribers for the first time in its history and by some problems convincing investors that it is still worth trusting them. . And this despite the fact that the last semester of the year has seen the premiere of two of its greatest recent phenomena, DAHMER: Monster and, above all, Wednesday.
In the fall, Netflix already launched its cheapest subscription plan with ads, a plan that is not having the expected reception, in part, because not all the Netflix Originals catalog is available, and it also enabled the possibility that Users who shared a password could, if they wanted, open their own Netflix account and export all the data from their old profile.
This is the first step to prevent password sharing between devices that are not in the same home, which is what will start to work globally in 2023. Netflix trusts that some of those users who share the friends account and family members subscribe themselves, perhaps to the ad-supported plan. Those who prefer to continue in this way will have to pay an extra for each profile that connects from outside the home.
Analysts will closely monitor the reception of this initiative because in Latin America, where it has been running on a trial basis for several months, it has not yet produced the expected results. Netflix has been tossing around the idea for quite some time since, according to its calculations, some 100 million households connect to the service in this way.