Gert Koot writes it off  every week  : everything that keeps him and the profession busy in the wild world of branding, media and entertainment. Koot worked for over twenty years at various advertising consultancies and was also a marketing director for a while. For a number of years, Koot has his own consultancy under the name Branded Entertainment and advises on new and digital media. As a teacher he is affiliated with SRM and NIMA, among others. In this section on Marketing Facts, Koot discusses ‘what needs to be discussed’.

Clubhouse is actually the ultimate surrogate for all missed cafe and club encounters

# Try out

Every Sunday at 9 am, Gert Koot and Sylvie Verbiest go through fresh developments of the news in Branded Entertainment X Insight & Connect. At Clubhouse! In half an hour the audio version of the week of Koot. Join us for your mental breakfast.

# 1 The future of augmented reality is earbuds, not eyeglasses

Most of the wearable device market [so far] has focused on devices worn on the lower part of the body. Usually in your pockets or on your wrists, maybe in your shoes. But there is a lot of information that is generated in the upper part of the body, especially the head. Such as listening, speaking, eating, facial emotions, possible clues to medical-related information. These options are discussed in this article. And to be honest, they all don’t sound very strange. Up to and including ‘ audible augmented reality ‘ as a possible option.

# 2 Apple VR / AR headset

There are more and more signs that Apple is busy developing  VR / AR headset . It will likely be a mixed reality device that combines augmented reality (AR) and virtual reality technology (VR). It is expected to be equipped with more than a dozen cameras for tracking hand movements and observing the outside world. According to experts, the device will cost about $ 3,000.

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# 3 Masterclass podcasting by Airborne

To properly explain the craft that is involved in telling brand stories in audio, the audio agency Airborne developed a  masterclass  about making podcasts. In this two-part podcast, creative director Marvin Jacobs goes through the entire production process, from research to sound design. Great insights for anyone planning to start producing a podcast. And if you would like more information or have a chat with Marvin Jacobs, you can visit Clubhouse next Monday, February 15, 2021 at 8.30 pm, where Menno de Boer, Marvin Jacobs and Jeroen de Bakker will organize the ‘Next Track’ session. A discussion about all developments in the field of pre-recorded, interactive and social audio.

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# 4 50 of the best social media tools

Social media is a jungle. Apps, integrations and add-ons, figuring out which network to invest in is overwhelming. What if you could ask the influential online marketers of today one question: “What social media resource is your all-time favorite resource that takes you to a desert island? What means cannot you live without? ” So here’s an overview of  fifty answers  to this question from fifty big names in online marketing, content marketing and e-commerce. They also give their best social media tool plus the reason for taking it to a desert island. Probably some new discoveries for many readers.

# 5 Google Search Console URL inspection tool explainded

And then a very extensive story about Google Search and the URL inspection tool. This is a great tutorial for anyone who has ever had to check the value of your findability on Google. In a simple way it is made clear to you what it is, how it works and what you can improve. The Google Search Console can be found in almost every SEO toolbox. Within that Search Console, the URL inspection tool is one of the most important diagnostic tools. This post from the  ContentKing  explains how you can use it to improve your SEO performance. Such as: diagnose your presence on Google, view crawled pages, improvements and the live URL test.

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# 6 Influencer campaign tips

Influencer marketing can no longer be ignored in the current world of marketing communication. Social media influencers have become the new ‘heroes’ of the 21st century. Today, brands generate more engagement by partnering with content creators. Tracking trends is critical to an effective influencer marketing campaign, as best practices keep changing over time. Here are the  marketing communication  trends for influencers and other tips to stay ahead.

# 7 Facebook Clubhouse copy

And of course, one of the biggest copycats cannot be left behind. So Facebook also dives into the world of  social audio . In addition to Twitter, which will attempt to do the same with Spaces.

# 8 Buffalo Digital Shoes

Buy shoes that only exist digitally. Something that you would not really have thought possible a few years ago, but is now just an option. For $ 25 you can buy  a pair of digital shoes from the  Buffalo London shoe brand. Shoppers simply provide a photo of themselves, of which they want to wear the shoes, and Dress-X uses 3D software to ‘digitally dress’ them and adjust the ‘fit’ of the shoes to the chosen photo, which the owner can then share on their social media channels. Be quick because there are only a hundred pairs available.

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# 9 The Rasterbator

Always wanted to print your own mega poster on your own printer of a self-made recording? And not in A3, A2 or A1 format, but just an entire wall? This is now possible with this beautiful tool from  Rasterbator .

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# 10 Cistercian monks

The Cistercians have their origins in 1098, when the abbot Robert – a Burgundian nobleman – left his monastery at Molesmes to found a new monastery together with twelve monks at Citeaux in Burgundy. These Cistercian monks invented a numbering system in the 13th century   , which meant that any number from 1 to 9999 could be written using a single symbol.

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