Yago Castillo’s company YakYak Marketing Solutions expands its business areas and evolves towards a disruptive and innovative investment model for the startup ecosystem. YakYak Smart Capital focuses on emerging Spanish technology companies, providing them with essential capital for their growth. In addition to the investment, YakYak proposes a collaboration model with the investee that involves developing its marketing area, increasing its sales through branding and performance.
YakYak Smart Capital is positioned among the investors who, in addition to contributing money, make their knowledge within the sector, mentoring and relevant contacts available to the startup or SME , a concept that is widespread within American startups but new in Spain. also known as smart money. The objective is to show a greater commitment between the investor and the company that demands capital.
The first non-venture capital that invests in companies is committed to making them grow by becoming their marketing partner
The non-venture company will contribute all its expertise in digital marketing , communication, sales and customer acquisition. A team of professionals with extensive experience in digital environments will take charge of the marketing area and will work hand in hand with the CMO and CEO of the investee company. They will develop a customized digital marketing strategy and make the necessary connections linked to the main technological partners such as Google, Linkedin, TikTok, Facebook and Instagram.
“This new step that YakYak takes towards the world of investment positions us as a strategic marketing partner for startups” (Yago Castillo)
In addition, YakYak becomes the startup’s personal lobby , since it makes available to the investee a team of professionals with good connections in business angel environments and with investment funds.
YakYak Marketing Solutions is a digital marketing company specialized in increasing sales through digital channels, TV and other offline channels with branding and performance solutions. Recently approved as a digitizing agent in the Kit Digital program, they currently work for other companies such as Nutribén, Germinal, SAP, Couldina and Elisabeth Arden, among others, in the complex digital ecosystem.
“We are looking for companies with disruptive projects, that come to break the rules of an already established market, that are in the seed phase and that seek synergies with an expert marketing partner”
Its founder and CEO, Yago Castillo has extensive experience in the world of marketing. After his time as a manager at Telefónica, Vocento, Terra, Microsoft and Jobandtalent, Castillo was director of the digital area of Mediaset España, where he led the company’s digital strategy.
Two years ago, Castillo launched YakYak with the aim of offering companies a technological partner that would increase their sales through different digital marketing strategies : “This new step that YakYak takes towards the world of investment places us as a strategic marketing partner for startups. We trust the Spanish ecosystem and for this reason we look for companies with disruptive projects, that come to break the rules of an already established market, that are in the seed phase and that seek synergies with an expert marketing partner that, in addition to providing them with capital to grow, offers them its know-how and its contacts in the world of investments”.
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