:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/42OPDA2DQJBYXA5SV4Y4GLNXVE.jpg "The World's Last Blockbuster Ad That Leaked In The Super Bowl Without Having To Fork Out Millions Of Dollars 1")
blockbuster The video, or what little remains of the once-giant entertainment company, released its first commercial in more than a decade last Sunday during the celebration of the superbowl. The post resulted in a huge sales boost for the American local who proudly wears the “world’s latest” cucarda,
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The latest Blockbuster, located in Bend, Oregon, advertised the impending new ad for several weeks to ensure it captured the public’s attention. Finally, during Rihanna’s halftime show, the store released the first Blockbuster ad in over a decade on Instagram Live, later making it available on YouTube.
Sandi Hardingchief executive of the last remaining Blockbuster, told TMZ Monday morning that they saw twice as many online merchandise orders as all of last week combined, which he attributes directly to their Super Bowl night announcement.
“I wanted to show that small businesses can also do creative and fun things for the Super Bowl, and that it’s not just an opportunity for big corporations and their big ads.”
Although “Blockbuster” may be a recognizable brand, the video store operates like a convenience store, with most of its sales coming from items such as hats and clothing. It is practically a tourist activity, which lives off the visits of nostalgics and hikers who pass through the place.
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The increase in sales is huge for the company at a slow time of year for the store, since summer is the peak tourist season and the northern hemisphere is in the middle of winter. Customers can still rent VHS and DVD movies like they used to, but it’s no longer their main source of income.
The retro ad is funny and promotes the store, joking that the latest Blockbuster will even survive an apocalypse.
He announcement follows a cockroach through a post-apocalyptic landscape as a voiceover claims that when the world ends and streaming is gone forever, Blockbuster will remain. The cockroach enters the video store through the automatic doors and is greeted by a friendly clerk who says “Hi Steve!”
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The bug chirps and scuttles as the techno plays and a message says that the world’s latest Blockbuster will continue to rent your favorite movies “until the bitter end”.
The median cost of a 30-second ad on Fox’s Super Bowl broadcast was around $7 million this year, so Blockbuster opted to run its ad on social media during the hiatus. Sandi claims they had a small production budget and had the help of a New York ad agency that donated time and resources to make it happen, TMZ reported.
The median cost of a 30-second ad on Fox’s Super Bowl broadcast was around $7 million this year.
Harding told various media that the ad was designed to show how a small business like his can do something fun and increase sales during the Super Bowl just like big business, but at a much lower cost. .
In the 1990s, Blockbuster was a globally recognized brand that rented movies and video games on VHS tapes and then DVDs to millions of people at over 9,000 stores in the United States and many more around the world. . But with the rise of live programming on cable TV, rental services like Netflix and the advent of streaming, the video giant went bankrupt in 2010.
The Bend, Oregon store is the last Blockbuster since 2019, when the second-to-last store in Australia closed permanently. Although there is only one store left, the nostalgia for the 90s icon lives on in other ways, like the pop-up bar Blockbuster in Los Angeles. Netflix has canceled a series on the latest US Blockbuster store after one season.
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