On International Pizza Day, Euromonitor firm presented a report on the Colombian market in which, among other things, it is detailed which are the favorite pizzerias among the country’s inhabitants. One of the great conclusions of the report, replicated by the newspaper La República, is that unlike the rest of the restaurant sector, this one in particular did not face so many difficulties due to the pandemic.
It did so well, in fact, that restaurants serving Italian-sourced food as part of a larger menu and at the table, they managed to generate profits of $ 1.5 billion, which represents a 20 percent drop compared to 2014; while those with the exclusive service of the dish, which tend to move more thanks to homes, managed to receive income of $ 323,000 million, during the course of 2020, which implies a growth of 42 percent compared to the figure of five years ago.
In this sense, it is clear that the pandemic, the quarantine and the growing possibilities of ordering at home thanks to telephone lines, own portals and third-party applications, contributed so that the “limited” pizza service grew during 2020. It is enough no more with see the platform figures iFood, for which at least 700,000 pizzas were ordered; Not counting the fact that, according to Euromonitor itself, 45 percent of food services last year corresponded precisely to orders for the home.
Henrique Gómez, executive president of the Colombian Association of the Gastronomic Industry (Acodres), explained it to the Colombian economic newspaper: “We consider that it may be due to two things: one, that pizza already had a home clientele; And two, as purchasing power has fallen, pizza is a solution for more people to eat for less.”.
Now, on the preferences of Colombians, the consultant pointed out that in a matter of exclusive pizza services, Domino’s is the favorite, with a 33 percent slice of the cake; followed by Papa John’s, with 21.8 percent; and by Piccolo, with 3.4 percent.
As for full-service restaurants, which offer this dish among other things, Archie’s first with 3.1 percent of the preference; Telepizza with 1.6 percent and Yum Brands with 0.6 percent.
Now, according to the same newspaper, growth was also seen among local pizzerias, especially on the Colombian Caribbean coast, where significant growth was detected for Monos Pizza and Parmesana Pizza, from Barranquilla; Pizza Factory, from Valledupar and El Vómito and Italo Pizza & Pasta, from Santa Marta. Another case cited by La República It is that of La Vera Pizza, in Bogotá and Medellín, which registered at least 118,000 pizzas sold, as well as 56,000 addresses delivered.
Finally, there is the case of pizzerias with a presence in shopping centers, where according to the report, Jeno’s Pizza predominates with 40 percent consumption; Domino’s with 17 percent; and Papa John’s with 15 percent.
All in all, Euromonitor concludes, the forecasts for the Colombian pizza sector are exclusively for growth: full-service restaurants are expected to see profits of $ 2.7 billion by 2025, while those with limited service will see revenues of $ 428,000 million, for that same year.
Melissa Galbraith is the World News reporter for Globe Live Media. She covers all the major events happening around the World. From Europe to Americas, from Asia to Antarctica, Melissa covers it all. Never miss another Major World Event by bookmarking her author page right here.