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Five years after its launch, Twitter’s “Moments” will move outside the US social networking platform.
On January 18th, Twitter announced that it had partnered with Dailyhunt to roll out Moment on Indian social apps. The Dailyhunt app currently has a dedicated tab called “Twitter Moments India” that displays curated tweets about new events and more happening in India, the world’s second largest internet market.
The partnership will allow Twitter to extend its reach in India. According to data provided to TechCrunch by mobile research firm App Annie, Twitter had just under 75 million monthly active users in India in December 2020. In comparison, Dailyhunt, which raised $ 100 million (about 10.4 billion yen) from Google, Microsoft, AlphaWave, etc. in the same month, said that the number of daily users reached more than 285 million. Insist.
Unlike Twitter, Dailyhunt is also popular in small cities and towns in India. Dailyhun, which serves users in 14 local languages, described its partnership with Twitter as “the biggest collaboration” to date. Both companies did not disclose the financial terms of the deal.
“At Twitter, we’re focused on what we can do to keep people up to date about what the world is talking about. Moment, a curated tweet about a particular topic, is a powerful tool for that. We are excited to extend Twitter Moment to the Dailyhunt app in partnership with Dailyhunt, a platform for different languages and readers across India, “says Manish Maheshwari, Managing Director of Twitter India. He said in a statement (Twitter is also an investor in ShareChat, an Indian social app that is in some ways competing with Dailyhunt).
“Last year we witnessed the power of public opinion and awareness, and made information more accessible and reliable,” said Umang Bedi, co-founder of Dailyhunt and former head of Facebook India. , And it is our duty to bring the narrative together by making it more attractive. Reliable partners with a shared vision to enable customers to create and share information without any hindrance. We are confident that we are moving in the right direction when we certify our platform by its presence. ”