Like most web platforms, Twitter experiments with a lot before rolling it out on a large scale. Today it is about the integration of YouTube.

Twitter is often talked about for its functionality tests. This allows you to get an idea of ​​the upcoming news and the directions taken by the platform. Twitter is constantly working to provide the smoothest and most successful experience possible. Today it seems to go through integration of another platform very popular, YouTube.

Twitter will test YouTube integration

Sites and services like Facebook and Twitter have an interest in you spending as much time as possible on their platforms. The longer you stay, the more ads they can show you, and the more money they will earn. That being said, in the case of Twitter, watching a YouTube video currently means leaving the site….

To be able to watch videos directly in tweets

In other words, you will understand, it is not in the interest of the company. It is for this reason that Twitter today announced that it is testing the integration of YouTube on its site.

This means that the YouTube video content embedded in tweets can be read in their entirety without ever leaving the tweets in question. Kind of like sending the video straight to Twitter.

Right now, and this is true for the majority of Twitter users, embedding a link to a YouTube video in a tweet will open a new page when someone clicks on it. In other words, it forces the user to leave Twitter to watch said video. And as said, this situation is far from ideal for this kind of sites.

It makes sense that these platforms go out of their way to hold you back for as long as possible.

According to the Twitter press release, the test starts on the iOS application as of today but should arrive fairly quickly on other platforms such as Android. However, the company has no indication of when to start the test in question. To be continued !

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