The future has arrived in fashion: an artificial intelligence shoe campaign has been launched.

With an ad developed with AI, SRKNY Hot Days, an event with offers on footwear by Sarkany, begins this Monday, May 8. In this article, all the information to take advantage of them.

This week is characterized by being very important for the e-commerce world, with great discounts throughout the country. In this context, Sarkany presents a proposal in footwear through a campaign developed with artificial intelligence (AI).

The commercial offer covers all trends, with up to 60% discount and payment options in up to three interest-free installments. In the case of Sofía Sarkany, there are discounts of up to 50% on clothing and footwear, plus three interest-free installments for credit card payments.

During the event, same-day and next-day deliveries will be made to the corresponding areas, with the main objective of providing a superior service to customers. Throughout the week, different surprise benefits will also be announced, which will be communicated through Sarkany’s official channels.

On the other hand, many Argentine celebrities are part of this AI campaign, such as actress Candela Molfese, Gran Hermano finalist Julieta Poggio and influencer Cande Ruggeri.

They are joined by tiktoker Martina Morales, models Juliana Kawka, Eugenia de Martino and Carla Romanini, and influencers Lina Cameli and Julieta Puente.

Some of the star products of the campaign and of the FW23 collection are the Vonn sneakers, a little boot that combines suede and leather, worn by Ruggeri in vibrant blue and by Cameli in classic black. The fuchsia version is also very present this season.

Boots are available in many variations throughout the Sarkany collection. The models Franny, a leather ankle boot in black, green and off white; Into, also in leather and with a comfortable heel, and Ludmi, a presky style in black or nude, will be available.

In turn, the texanas are still in force and bring a great style to different looks, both day and night. With a wide variety available, the Vanni and Klain models stand out, a classic style with silver and gold studs.

The image created for the campaign was created artificially from a shooting at Sarkany’s studios. Then an application was in charge of creating a background based on the aesthetics defined by the company, with the fire theme as the protagonist. Finally, another app made an animation work on the background to generate more impact on the final image.

“On this occasion, we combined the art of our design and photography team with the power of an important trend in technology,” explained the company.

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