EssilorLuxottica sport performance brand Oakley partners with NFL to provide players with technologically-advanced shields and eyewear powered by Prizm lens technology.
On the one hand, there is Oakley with his passion for sport and the goal of getting better and better performances on the pitch. On the other, the National Football League, the most important American football sports association in the United States.
Starting next season, Oakley will provide 32 National Football League teams, staff, officials and fans with helmet visors and goggles featuring the most advanced Prizm ™ technologies; the partnership, which will last four years, is the most important in the history of the brand.
Oakley is an established name in the world of high performance optics, so the main objective of the partnership is to provide a unique lens technology for this discipline and to help those who practice it to see the game in a new way, through Prizm. ™.
In such a fast-paced sport, where quick decision making is key and clear vision is essential, Oakley lenses are designed to improve player performance and optimize player safety. As part of the deal, for the first time in NFL history, all players will be able to wear Prizm Clear visors during matches.
Thanks to decades of research, today the Oakley Prizm lens technology allows you to adjust the individual colors perceived in order to optimize the recognition of details of the playing field not visible to the naked eye.
It’s not just about lenses. Oakley has also launched a new commercial that puts audiences virtually on the NFL field and allows them to experience what the best football players in the world see through Prizm ™ lenses during a game. To achieve this, the brand has created several custom POV rigs to experience the game through the eyes of Team Oakley athletes, including Patrick Mahomes II 2019 NFL MVP of the Kansas City Chiefs, JuJu Smith-Schuster of the Pittsburgh Steelers. and Derwin James Jr. of the Los Angeles Chargers.
Oakley develops products and technologies designed to meet the needs of the best athletes and makes them accessible to athletes and customers around the world. The same technology used on the NFL courts will be available to fans who will now be able to support their favorite team with a collection of Oakley special edition NFL eyewear, available for all 32 teams in two men’s models, Holbrook ™ and Flak® 2.0 XL , and for seven teams in the Low Key women’s version. The NFL eyewear capsule collection features Prizm ™ lenses, engraved with the team’s official logo and references to its colors. Fans can also customize frames with Oakley’s customization program, building a unique pair of glasses with their favorite team’s logo and favorite colors.
To celebrate the partnership, on the evening of August 26, Oakley created a spectacular launch moment in New York, in Times Square, hosting influential personalities and athletes of American football from the past and present. An engaging and immersive experience for all those present: the gigantic advertising screens of the main New York square went off for a few moments, giving the impression of a blackout, and then suddenly turned on again in an exciting game of images and multimedia contents with protagonists Mahomes, Smith-Schuster and James.
Melissa Galbraith is the World News reporter for Globe Live Media. She covers all the major events happening around the World. From Europe to Americas, from Asia to Antarctica, Melissa covers it all. Never miss another Major World Event by bookmarking her author page right here.