New Direct Post API feature makes the process of creating and publishing content easier for creators

TikTok announced on Wednesday (11) a new API that will allow users to post (and do other things) directly to the platform from approved third-party applications. The feature, which is an extension of Share to TikTok, “increases the resources and tools our community can choose from to easily navigate all stages of the creation process, both on and off the platform,” according to the company.

The first Direct Post API partners include Adobe, Twitch, Blackmagic Design (makers of Davinci Resolve) and others.

TikTok Direct Post integrations will allow creators to make drafts, set subtitles or audience settings, and schedule or publish content directly from supported third-party applications. At the time of launch, only videos are supported, but photo content is “coming soon”.

The third-party software that supports the feature at launch:

  • Adobe Premiere Pro
  • Adobe Express
  • CapCut (owned by ByteDance, TikTok’s parent company)
  • DaVinci Resolve
  • SocialPilot
  • Twitch

TikTok says that developer partners will be “subjected to an auditing process” before they can use the API.

Expanding TikTok and creating more crafted content

“Now more than ever, publishing content on the fly has become a necessity, and creators of all skill levels need tools that can empower them more efficiently and without restrictions,” said Deepa Subramaniam, vice president of Creative Cloud marketing at Adobe. “With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with greater speed and without adding more interruptions to their creative workflows.”

The new feature is good news for TikTok content creators, as it makes the process of creating and publishing content easier and more efficient. With the Direct Post API, creators can use their favorite video editing and creation apps to create high-quality content and then publish it directly to TikTok without having to leave the app.

This can save a lot of time and effort for creators, especially those who produce a large amount of content on a regular basis. In addition, the new feature opens the door to new creative possibilities, as it allows creators to use the features and tools of their favorite third-party applications to create unique and engaging content for TikTok.

The TikTok Direct Post API is still in beta, but the company hopes to launch it for all users next year.

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