Nowadays, there is a huge competition between social networks to know which one is the best and which one has the best updates. That is why they are constantly changing and updating to offer the best possible content. It is clear that media content is being the ‘boom’ of the current generation, and from this TikTok emerged . Since its inception, the goal has been to deliver content through short and long videos. And now it seeks to continue its growth by incorporating the popular Instagram Stories or ‘Stories’ on its platform.
Introducing this new feature on TikTok has been on their mind since last summer and only now have they decided to implement it. It is currently in beta phase,but it is expected that it will soon be enabled for all users of the platform.
How Stories work on TikTok
Stories work similarly to Instagram powered stories. They last for 24 hours and can be viewed by browsing through a user’s profile by clicking on their profile picture. Although they can also appear in the ‘For you’ section of the platform.
You can see how many people have viewed your story, but you can’t see who has viewed it. Although, unlike Instagram, you can publicly like and post comments. On Instagram it can be done, the difference is that it is done in private mode.
Posting a story to TikTok requires the same process as posting a regular video. Click on the ‘publish’ option, located at the bottom of the screen. Here you can take photos and videos. It should be remembered that to take a photo you do not need to use the timer as in the video; filters can be used and include music.
TikTok’s competition is left behind thanks to its Stories format
Several networks have introduced the Stories feature on their platforms. The first social network that started using this tool was Snapchat . Then, and the most popular of all, Instagram. Other digital platforms such as Facebook , Twitter, even WhatsApp , and now TikTok followed.
However, the success has not been the same. Twitter, seeing that this tool was capturing a greater number of users, did not think twice and decided to introduce them on its platform, called ‘Fleets’.
However, not even a year had passed since its launch when they began to notice that it was being a failure. Therefore, they decided to remove them. “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But since we introduced it to the world, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we’d hoped,” said Ilya Brown, head of product, brand and video ads at Twitter. a statement.
Facebook was not far behind, it decided to integrate this new tool to attack TikTok, the most downloaded application by far. However, the company continued its course and continued to incorporate the Stories on demand, as it achieved the expected results.
For Instagram, one of the first platforms to make this functionality fashionable, followed by Snapchat, they continue to have a boom and the function is not without improvements. Most users say they use Instagram Stories more than posting photos to their profile.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.