:format(jpg)/cloudfront-eu-central-1.images.arcpublishing.com/larazon/ALUDWLKLDRFRVDXPXNTP7J2O7Y.jpg "The secrets of Begoña Vargas to be the style icon of Spanish cinema")
Surely on some occasion a family member has ignored her work merits and has become obfuscated in asking her about her private life. Recall that uncomfortable feeling to understand how difficult it must be to Begoña Vargas having debuted with mastery on the big screen as the protagonist of ‘Las Leyes de la Frontera’ and check that the media are obfuscated in asking her for his break with Óscar Casas.
That is why today we want to be that other relative who puts aside sentimental gossip and praises her look, because it is the impressive style of Begoña Vargas that occupies us and excites us.
This is how a fashion reference was born
“Begoña is a fresh, natural face with a sugary touch very much our style. Stylist Gigi Vives contacted us to find red carpet looks for the actress. They all want something that dazzles, but that does not mean that you have to go disguised or corseted, and much less if you talk about a very young girl. It is essential that she does not lose her essence and that she enhances her femininity and her elegance by playing with subtlety”, explains Yolanda Pérez, designer of Yolancris, the firm that Vargas trusted at the San Sebastián Festival, where she opted for a black dress in taffeta that belongs to the new spring / summer 2022 collection, ‘Le Plain’.
“We looked at various looks, all with clean, well defined and very feminine silhouettes. We had just finished our spring / summer 2022 party and pret-à-couture collections when I felt the hunch that the black dress, with a sweetheart neckline, that marks the clavicle and the waist and that ends with an almost infinite skirt with that very opening diva of old Hollywood, it was ideal for her,” she concludes.
Begoña did not appear alone at the festival, but rather like a star, she did it with her entire team, which included her makeup artist, the photographer Alber Mullor and her stylist, Gigi Vives.
“We had little time, but I am very proud of the result. I have seen my style reflected in another person, because although logically they are looks that are for her, they have my essence and my style. The process we have carried out consists of doing the opposite of what her character would do in the film, Tere, who has a kinki style, natural and carefree. That is why we have gone the other way by opting for super tailor suits, ‘sleek’ hairstyles and feminine and sophisticated lady looks. The idea is to work based on the character you are promoting and do the opposite of what the character would do. We want to have fun, tell a story and that all the looks of a promotion make sense. This was her acting debut on the big screen. and we wanted it to show,” explains Gigi Vives.
They have more than succeeded, as their fashion show of looks by Magda Butrym, The Attico, Carolina Herrera and Juan Avellaneda has then continued with designs by Giorgio Armani and Alexandre Vauthier that have captivated the trend media.
Social media fans will meet Gigi Vives, a popular fashion influencer who has served as Oscar Casas’s stylist and is now immersed in the task of turning Begoña into the national Zendaya.
It was Vargas herself who asked her for help finding someone to create her style guidelines with, and Gigi offered to work together.
“The idea is that the relationship lasts a long time to create a Spanish Zendaya. Begoña is part of a new generation and what she wants is to be able to develop over time her own personal style and very style icon. In matters of style, we move by concepts. My job is to soak up information and references and find what best suits it. I’ll advise you which bags to invest in and tell you to look at certain emerging designers to develop your personal style, because when you’re in this world, you need to elevate the style. I will be behind everything related to his image, both in publications and in events, but in his day-to-day life, I also hope that my influence is reflected,” says Vives.
“We work with her on projects, and the wonderful thing is that she has blindly trusted me and has never questioned anything. To be an icon of style, you have to put the necessary ingredients in the recipe, and she has them, because she has the desire and enthusiasm to experiment. She wants to be a style icon and we will discover her style along the way”, she concludes. We can’t wait to find out what looks our “Begondaya” surprises us with.