After reality shows, makeup and underwear, Kim Kardashian announced Wednesday that she will launch the investment firm SKKY Partners.

The American star, who rose to fame on the TV show “The Kardashians,” said in a tweet that she founded the company with Jay Sammons, “a specialist” in the industry.

She specified that she will also work with her mother, Kris Jenner, another figure from her reality show, who will be a “partner” in the company.

SKKY Partners will focus on “consumer products, digital and e-commerce, media, hospitality and luxury,” according to a post on the company’s Instagram account.

The reality show “Las Kardashian” (Keeping Up with the Kardashians, in English), which concluded in 2021, followed the daily life of this rich Los Angeles clan for years.

At 41, Kim Kardashian has turned her fame into a business empire, with cosmetics and underwear brands.

Forbes magazine estimates his fortune at $1.8 billion.

Jay Sammons, who was at the Carlyle Group hedge fund, told the Wall Street Journal that he contacted Kim Kardashian and Kris Jenner this summer to set up the venture.

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