Alfa Romeo jumps on the NFT bandwagon with a brilliant and truly useful idea

Alfa Romeo jumps on the NFT bandwagon with a brilliant and truly useful idea

To most, the term NFT will sound like the monkey collection that was sold, at the height of the bubble, for hundreds of thousands of euros. The misnamed future of digital art, which seems to interest the majority of users less and less every day, may have a great ally in the automobile industry. Not in terms of collecting. Nor to have virtual cars in the metaverse, but to restate the future of the history of a car in an unfalsifiable way.

Alfa Romeo, hand in hand with its new Tonale, has presented a curious use of NFTs that, in reality, is an outstanding idea and that, quite likely, will sooner or later end up being copied by the rest of the industry. And it will be so because basically, using NFT technology, it has been able to guarantee, in an unflappable way, the value of a car in the future.

In simple terms, non-fungible tokens or NFTs are blockchain-based crypto assets with unique identification codes and metadata that distinguish them from each other and that makes them unfalsifiable, at least in theory. This technology makes it possible to generate a unique identifier whose data is representative of a moment in time, certifying that it is not authentic.

And this is where Alfa Romeo’s idea stands out, starting with the arrival of the Tonale: to generate an NFT of the car’s history, certified, unfalsifiable and transferable, which offers at a glance all relevant data for a particular vehicle: from the specific data of the production of the car, its VIN, to the specific history of the car: mileage, battery cycles, revisions, accident reports, part changes… the range is enormous, and in reality there is no boundaries.

Alfa Romeo’s NFT guarantees the veracity of the real state of the Tonale

The usefulness of Alfa Romeo’s NFTs is a guarantee for the future to precisely know the state of a car in a tangible and certified way. a giant step not only for a possible second-hand market in which it can be guaranteed exactly that the data is what it is. Also in order that its owner can easily have access to a signed digital certificate of the history of the car he drives.

Conceptual idea of ​​what the NFT would look like. Does not correspond to the actual image.

In this sense, perhaps the greatest utility is to guarantee the condition of the car in a future sale, and it comes to solve at a stroke many of the inconveniences of guaranteeing the real state of the second-hand car.

In addition, thanks to the fact that the new Alfa Romeo is more intelligent, it opens the door for the company to continue adding car telemetry to its NFTs and state certificates, so that at a glance we could even know in the future how the car has been driven. the former owner. things like heavy braking, if the RPM threshold has been exceeded and for how longif the temperature of the motor/battery has been correct, etc.

In addition, the way to generate the NFT of the Alfa Romeo Tonale is very simple, you just have to generate the certificate from the Wallet of the mobile app with which to access the information and control of the Tonale, a standard already in the automotive industry.

Perhaps this way of using NFTs is not as spectacular as when we think of this technology in terms of interchangeable digital art, but Alfa Romeo’s idea with the Tonale’s NFTs is much more useful, important and tangible for the future of the automotive sector. . A future in which, we are sure, the rest of the industry will follow in Alpha’s footsteps.

Samuel Edwards
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