The Japanese company remains determined to prevent the takeover of Activision Blizzard
The battle in court over the issue of the acquisition of Activision Blizzard it’s still red hot. Despite Microsoft makes a lot of concessions and signs agreements to bring Call of Duty to Nintendo, NVIDIA GeForce and more platforms for at least 10 years, Sony is still determined to thwart its plans. in Japanese society they fear that they will not be able to cope with the loss of such an important franchise Ho are you doing.
At present, the conflict is concentrated in the United Kingdom, where the CMA (Markets and Competition Authority) analyzes the situation in depth to decide whether or not to give its consent. In February, Microsoft filed a report detailing its plans to acquire Activision Blizzard, and now The arguments of other companies concerned by this takeover are emerging, such as Sony.
Sony couldn’t afford the loss of Call of Duty
- In the document released a few hours ago by the CMA contains a series of statements from sony the sea of interesting
- It seems the company could not protect itself against the loss of Call of Duty. None of your IPs First party could be compared to said saga in terms of playing hours, income or budget
- “Sony’s recent experience in developing shooter/battle royale games is limited and their main shooter franchise is active (Destiny) has much less impact than Call of Duty“it says in the report
- Additionally, Sony pointed out that the production costs of its exclusive video games are much lower than those of the various installments of Call of Dutyand added that although they spend tens of millions to create these works, Activision annually invests more than 300 million in CoD
Is Sony’s position understandable?
Given PlayStation’s opposition to Microsoft’s deal with Activision Blizzard, it’s easy to conclude that the Japanese don’t want to lose their dominant market position. It’s understandable that there are doubts about what would happen if the acquisition was finalized, but Microsoft has always been willing to keep Call of Duty as a cross-platform franchise.
What will all of this be in the end?