McDonald’s Happy Meal bets on nostalgia to attract adult customers

McDonald’s Happy Meal bets on nostalgia to attract adult customers

McDonald’s will have a Happy Meal especially for adults available from October 3 through a collaboration with the clothing brand Cactus Plant Flea Market

McDonald’s decided to bring back a fond memory for millions of Americans who asked for a Happy Meal as children.

Starting October 3, customers can order a Cactus Plant Flea Market Box: it is a box specially designed to evoke memories of the Happy Meals that were sold years ago.

This box contains a 10-piece Big Mac or Chicken McNuggets, with fries and a drink. The toys include famous McDonald’s mascots including Grimace, Hamburglar and Birdie, plus a new one called Cactus Buddy.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s highly relevant to our adult fans,” Tariq Hassan, head of marketing and customer experience for McDonald’s USA, said in a statement.

Cactus Plant Flea Market (CPFM) is a clothing brand that has been popularized by Kanye West and Pharrell in recent years. Complex has described its aesthetic as a “fluid and eccentric mix” mixed with “playful graphic imagery”.

They use exclusive ink treatments and letters. Some pieces are hand embroidered and a few feature the Cactus Buddy character, which is included in the set of four collectible toys.

And its origins are a great attraction for fans of the brand. The brand’s hoodies can sell for up to $1,000 on the StockX online marketplace.

As part of its launch, McDonald’s also announced that if users purchase a box using the app, they are automatically entered into a drawing to win CPFM-branded merchandise from its limited-edition line for McDonald’s.

Customers will be able to enter the draw as many times as they want and the prizes will be announced every week for a month:

– Week 1: CPFM T-shirt
– Week 2: CPFM hoodie] – Week 3: Grimace Chair CPFM
– Week 4: CPFM acrylic sign from the McD’s set

McDonald’s has been successful with its celebrity collaborations. Previous partnerships include BTS, J Balvin and Travis Scott, the latter being so popular that he went without meals.

Just weeks ago, the burger company also announced the return of its famous Pokémon Happy Meal.

Melissa Galbraith
Melissa Galbraith is the World News reporter for Globe Live Media. She covers all the major events happening around the World. From Europe to Americas, from Asia to Antarctica, Melissa covers it all. Never miss another Major World Event by bookmarking her author page right here.