Only time will tell if the strategic decision to netflix starting to charge for using shared accounts with people who don’t live at the same address was hit or miss. However, in the short term, all that is happening (#goodbyeNetflix trending topic, SkyShowtime presentation…) does not seem to invite optimism for the streaming giant. And indeed, his competitors also drew the knife to enter the fight.
More specifically, it was first video, the Amazon reading platform that the past February 14, Valentine’s Day launched a campaign through the company’s official account in Latin America to deliver another blow to its rival.
“Always to remember. Love is to share. ” read the tweet posted by @primevideoLat accompanied by an image with different profile pictures of The Office characters in which we could read: The one who is paying, Her friend, Her ex, the ex’s new partner.”
Immediately, Prime Video’s message spread like wildfire on social media and the internet due to the very direct hint it had thrown at Netflix. And it is that after the announcement of the new conditions on the company’s shared accounts, the message published from the official Twitter account in 2017 went viral again: “Love is an addiction. Love shares a password” (“Love is an addiction. Love shares the password”).
In this year of 2017 when millions of users discovered the company’s online movie and TV service, no one assured them that this love could only be shared at the same address. There was no love for non-cohabitants unless it was verified.
In such a competitive market with so many platforms trying to gain market share, any misstep can be fatal. As questions about the impact the decision will have on Netflix are resolved, its competitors are rubbing their hands.