Billboards in Los Angeles and Orange counties are raising awareness of the dangers of fentanyl as part of a campaign to save lives.
The campaign is organized by the group Families Against Fentanyl.
These digital billboards can be seen on Highway 10 and are currently in five locations.
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The message clearly stated: “Fentanyl is the leading cause of death among Americans ages 18-45.
This is a campaign that has already been launched on the East Coast.
The group brought him here to California because of the alarming rate of fentanyl poisoning which is rising faster than anywhere else in the country.
These billboards were placed along Highway 57 in Placentia, Highway 10 in El Monte, Highway 5 in Commerce, and Highway 710 in Lynwood.
Their purpose is to get the government’s attention to take action and warn families.
This is a personal mission of organizer Jim Rauh, who lost his 37-year-old son in 2015 to fentanyl poisoning.
In the past five months, 10 students at the school in Carrollton, Texas have been victims of fentanyl and three of them have died of overdoses.
He explained why this is a growing problem that needs to be addressed.
The group is hoping for donations to add more billboards in Southern California.
Nearly $5,000 will allow the group to add several digital billboards or two traditional billboards.
This story first appeared on Telemundo 52’s sister station NBCLA. Click here to read this story in English.