Sheffield, a city in the United Kingdom, has set up a new batch of augmented reality art throughout its center. Titled Look Up, the art features QR codes scattered around the city, encouraging people to look at the buildings around them and see interesting works of art.
The art can feature anything from strange multicolored creatures staring at you to a giant cat, and it’s been seen by thousands since QR codes were first displayed on the streets.
It’s all part of an effort to bring the spirit back to Sheffield, something that hasn’t been felt since the pandemic, according to the city’s head of brand and marketing Mark Mobbs.
Sheffield worked particularly well for the Look Up project because it is located in a mountainous region of the UK, which means people can easily see the roofs of the buildings around them. Mobbs also believed that when art is placed on a roof, “the sky is your canvas”.
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Thanks, Wired.