Ubisoft CEO Yves Guillemot has revealed that the price for many ubisoft games will increase to $70, which is what Skull and Bones will cost at launch in November. Guillemot clarifies that this new pricing will be for “great AAA games,” though that likely means this will apply to many, if not all, of the Assassin’s Creed games announced at Ubisoft Forward last Saturday. Also, despite the overwhelming negative response to Ubisoft Quartz, the NFT program added to Ghost Recon Breakpoint, the publisher still says that NFTs are in a “test phase.”
Ubisoft is working on NFT integration in a way that will “please players”
In an interview with Axios, the CEO explains that the publisher is ditching the $60 price to be on par with the launch price of other games, in particular Sony’s own PS5 games:
Some of the games will be priced the same as the competition. Big AAA games will be priced at $70.
In February 2021, Ubisoft wasn’t sure if it would raise the prices of its games, though many in the industry said AAA games have been stuck at $60 for too long in light of inflation and the higher cost of living. . Ubisoft CFO Frederick Duguet said the company was still “looking at competitive dynamics” at the time.
When it comes to NFTs, Guillemot still believes they are a possibility in the company’s future. He says: “If we find something that is very interesting and pleases the players, we will work on it.” That said, considering the overwhelming amount of dislikes on the original Ubisoft Quartz announcement in December 2021 caused the publisher to remove the trailer entirely, fans will likely never be satisfied with the publisher’s NFTs.
In other news, the PS Plus game TOEM is getting a free update that includes an entirely new region, and the latest update to Uncharted: Legacy of Thieves Collection has surprisingly added VRR support.