MY.GAMES’ mobile game Rush Royale has reached 50 million downloads since its launch in 2020, making it the #1 tower defense strategy game by number of installs, according to data.ai (formerly AppAnnie). Rush Royale was developed by the IT Territory team, providing players with constant content updates and innovative gameplay mechanics. Rush Royale is the second highest-earning MY.GAMES game, which even increased by 76% in 2022 compared to the previous year, reaching $102 million.
Rush Royale is a tower defense strategy game that incorporates collectible card game elements. This title has seen steady growth since its release in late 2020, and over the past two years, the development team has greatly improved its monetization techniques, successfully combining gameplay with various opportunities to give players an edge. At their recent New Year’s Eve event, these efforts helped Rush Royale set a new daily revenue record, hitting over $1 million.
Alexander Enin, MY.GAMES IT Territory Team Leader, said:
“Our team is thrilled that Rush Royale has become one of MY.GAMES’ flagship games. Since its launch in 2020, we have achieved great results winning the hearts of millions of users around the world. What started as a project developed during the pandemic with a team of developers working from home, grew fourfold to become a team of 120 people. We have constantly experimented and innovated with various game mechanics to combine fun, depth, transparency and predictability, which has helped ensure an entertaining game experience and keep users interested in the game for a long time. This year we are preparing a lot of in-game updates and events, and much more.”
Rush Royale is the first PVP (Player vs. Player) mobile game created by IT Territory. Until now, the studio had only worked on PvE (player versus environment) games. The game focuses on defending a castle against waves of enemies, in which players will have to build their defense using unique heroes that can be obtained from a deck of cards. Each card has its own characteristics and abilities, and by collecting and combining cards, the player improves the heroes at his disposal and fights in PvE and PvP battles.