“We want them to be able to set up Instagram to have the best experience possible, and giving you ways to quickly see what matters most to you is an important step in that direction,” the company said inย a statement.
The app will also introduce anotherย feedย orderย known asย Favorites, it has announced.
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Instagram CEO Adam Mosseri firstย announcedย that the chronological order would return at a US Congressional hearing in December 2021.ย The app changed itsย feed to prioritize content with the most engagement in 2016.
“The last few years we’ve been focused on how to give people more control over their experience, likeย favorites, which puts the accounts you choose at the top of theย feedย , ”ย Mosseri explained to representatives during a hearing on the privacy measures. protection of minors.
”ย Another thing we’ve been working on for months is aย chronologicalย feedย . I’d like to have a concrete date to give, but we have plans for it to be early next year,” he added.
Interaction-based sorting sorts content based on how likely users are to react to posts.ย Mosseri argued at the hearing that these rankings areย a way to connect people with content they might find most engaging.
Algorithmic organization can also lead toย days-old posts appearing in the app instead of new contentย , which has annoyed many users.
Instagram and its parent company Meta (formerly Facebook) have beenย criticized for the performance of their algorithms.
Leaker and former company employeeย Frances Haugenย has sharedย documents with the US press and Congress that reveal, among other things, thatย some Facebook employees were concerned that an algorithm change could highlight sensational contentย .
An internal memo also showed that Facebook made this change becauseย users were using the app lessย .
Meta has disputed several points in the leaked documents, saying they do notย fully encompass efforts to combat misuse and improve mental health.
When Instagram changed its chronologicalย feedย to an algorithm in 2016, it said “the order of photos and videos will be based on how likely you are to be interested in the content, your relationship to the author, or the recency of the post. We’ll focus on the order โ all the content will still be there, but in a different order.”