We explain in concept what a flash offer is and what are the advantages of it both from the point of view of the buyer and the trade
One of the benefits of shopping online is the incredible ease of finding great deals. Not only are there products that are cheaper than in physical stores (even when shipping costs are included, if applicable), but sales are much more frequent, especially for digital items, such as subscriptions, video games or software. Rare is the week when a big offer or sale for an event is not announced. But where things get interesting is with flash deals. We will explain in detail what flash offers are and how you can benefit from them..
Visible and invisible with Flash offers
What is a flash sale? Well, as the name suggests, these are short-term offers, sometimes lasting only a few hours. There are even offers that only occur at night and disappear when the sun comes up. Its great attraction lies in the fact that many times These are limited offers with discounts of up to 90% on the price.
Of course, it does not collect all the stock, in general, these discounts are applied to a limited range of products, but if you are looking for a specific item and you are not in a hurry, flash sales can be your great ally. .. if find out in time! Do not miss the end of the article that offers are coming that will interest you!
Overview of very interesting flash offers
We’ve covered the benefits of flash sales from a customer perspective, but they’re not just a great way to shop for less. If you are a retailer or in a position to run flash sales, please consider this option, since you can dramatically increase traffic and generate a flood of income. It is particularly useful when it comes to digital products, such as those offered by G2A.COM (mainly geared towards video games).
Surely you have heard of Cyber Monday, the cousin of Black Friday, and this is the perfect example of a flash sale. Sales skyrocket, engagement increases, and people are happy to use discounts to buy something they never would have bought. There is also FOMO (“fear of missing out“), also known as fear of missing out, is a powerful tool, if used wisely.
The concept of these promotions
We’ve already touched on the world-famous Cyber Monday, but that’s not the only big flash sale. The giant Amazon, in addition to participating in CM, has its own brand-specific flash sale, called Prime Day, available to people using the Prime subscription..
It’s a great way to encourage people to sign up for Amazon’s premium service for a wide selection of benefits. They include access to Prime Video, Twitch giveaways, and, indeed, deals that happen on Prime Day. This is a lot for all parties involved. And if Amazon does it, why not you?
Of course, Amazon largely deals with physical products. At the other end of the spectrum is the aforementioned G2A.COM which exclusively deals with digital goods and makes this format work for regular and irregular flash deals like Deal of the Day: a deep discount on a specific product, but only available for 24 hours before the offer is transferred to another game or software.
G2A has also cornered a market that suffers from high, often quite inflated prices (video games and software), which makes a bargain even more attractive to potential customers.
Pitfalls to avoid
Although flash sales (or any other type) are appealing to both the customer and the business, if you’re considering running one as a business, there are a few things to keep in mind. .
First, make sure your inventory can last, if it’s gone. It doesn’t benefit anyone if you can’t meet the demand. It’s also not helpful if the offer is hard to find or if customers have to go through too many steps to access it. Make sure payment is as easy as possible and that you’ve used lots of promotional methods, from social media posts to emails to SEO magic to let as many people as possible know, in the desired settings.
We must also pay attention to the saturation of offers. A flash sale works best as a relatively separate event, something to watch. Supply fatigue isn’t the reaction worth encouraging, so it’s best to keep events isolated, or at least have a diverse rotation of categories, so you can target different groups each time. time.
summary
Whether you’re a shopper looking for a bargain or you’re running a store hoping to increase visibility, boost engagement, or just empty your warehouses a bit, flash sales are one the best ways to achieve this.
Easy access, fast transactions, inherent appeal in the form of FOMO, and enticing offers create a combination that is hard to resist. And here we come to the interesting point with the exceptional offers for a limited time that G2A offers.
The Flash offer of the day at G2A allows us to buy a subscription to Microsoft Office Professional with a 98% discount, going from 439€ to only 15.70€