Valentine’s Day: Peruvians will only spend between S/100 to S/150 on gifts

Given the rise in prices, Peruvians will be more careful this year in their spending on Valentine’s Day, celebrated on February 14. According to the projections of Lima Chamber of Commerce (CCL)consumers will spend on average between S/100 and S/150, a lower figure than in previous years.

It should be noted that over the past year, Peruvians have spent on average between S/190 and S/250. Faced with falling expenses, commercial store operators they will extend the promotions to recoup lost sales due to protests in December and January.

“With the current uncertainty, the Peruvians will be careful in their purchasesand that is that they are more concerned with the basic food basket and basic necessities; so your purchases for the Valentine’s Day they will be more thoughtful,” commented Leslie Passalacqua, president of the CCL Retail and Distribution union.

Likewise, the executive indicated that the favorite products on these dates, they are chocolates, bouquets of flowers, perfumes, jewelry and stuffed animals. In addition, a romantic dinner will be chosen.

Regarding the marketing of Valentine’s DayPassalacqua indicated that due to the current situation, the sales in your area they will be lower than the initial forecasts; however, they are expected to maintain 3% growth as recorded last year.

He also added that the aforementioned campaign represents 8% of the annual sales of companies in the retail sectorfor which he recommended focusing on new sales strategies to reach the consumer.

The executive also pointed out that several companies in this sector They are focusing more on online sales as sales in physical stores have declined in some areas due to the unrest.

In this line, the President of the retail guild pointed out that, in this campaign, the consumer generally prefers the the use of cards (whether debit or credit), thus more than 60% of retail purchases are made with plastic money, in order to take advantage of various promotions and/or discounts.

Precisely, the executive recalled that last year more than 50% of the inhabitants of Lima made their purchases of Valentine’s Day. For this reason, since January of this year, they have launched promotions there discounts from 50% to 70%.

“For this Valentine’s Daythe vast majority of operators will extend their promotions, as they need to recover lost sales due to protests, added to the fact that in summer the campaigns are liquidation and the margin is much smaller,” Passalacqua detailed.

The business representative said companies in her industry are streaming these months for the upcoming campaign of back to school (school) there Mothers’ Daythe latter is the second strongest campaign of the year.

Additionally, Passalacqua noted that while the year has not started well for business, and to date, there has been no improvement to resolve the protestsThe important thing is to continue working with optimism. “It’s the only way we can contribute to our country. We cannot paralyze ourselves,” he stressed.

According to estimates from the Rappi shipping app, the gift orders they will increase by up to 70% during these dates compared to a traditional day. Similarly, high sales peaks are expected on February 13 and 14.

On average, Peruvians spend nearly S/150 on ordering gifts through delivery apps. And the categories with the highest sales are flowers, fashion, couples fun and beauty,” said the Managing Director of Rappi Peru and Ecuador, Spencer Friedman.