(Jovanni Perez/GlobeLiveMedia)

There is soap which is generally a point of reference for the motels on the way: the Pink Venus. What few people know is that this product is 100% mexican and its history is very interesting. The one known as “little soap” it’s a 100% Mexican toilet soap who was born in the 1950s.

It is made by the brand Crownand like many of its products, the little pink soap is synonymous with quality, tradition and good price.

Crown it’s a soap factory founded in 1920 by Esteban González Padillanative Tepatitlan, Jalisco. Its production includes many of the most popular Mexican soaps such as Roma, Zote, Tepeyac and the aforementioned Rosa Venus.

At present, the The La Corona factory is located in Ecatepec, State of Mexico, and produces approximately 72.6 million “little soaps” per year. In other words, 80% of its production of toilet soaps corresponds to the brand pink venus. The classic Mexican brand has transcended borders and is also consumed in Central America, South America and the United States.

Rosa Venus soap has several presentations.
Rosa Venus soap has several presentations.

Start of production in 1950 and sought to offer a quality product at a fair price, an option to foreign brands that were flooding the market. This is why its creators thought of a slogan that would accompany and reflect the principles of the brand: “A soap as good as the others, but at a fair price.”

At the beginning, the Rosa Venus soap was sold without packaging, as it was presented in large glass candy boxes on the counters of stores and pharmacies. This form of distribution further reduced its costs and made it very accessible, for middle and lower class Mexican families.

The brand had to surpass the competition in terms of quality and price, which enjoyed great publicity, since they were promoted by great artists of the moment, Mexican and foreign, such as Maria Felix, Silvia Pinal, Silvia Derbez and Natalie Wood. Pronto Rosa Venus has become a soap loved and preferred by all Mexicans.

The classic soap has five different sizes: 25, 50, 100, 150 and 200 grams. In addition, it has three presentations: pink, white and antibacterial. It is important to specify that, since its creation, the Rosa Venus formula has remained the same.

The classic soap has five different sizes: 25, 50, 100, 150 and 200 grams.
The classic soap has five different sizes: 25, 50, 100, 150 and 200 grams.

Although it is known to be used in the transient hotels, It should be noted that the main consumers of Rosa Venus is not hoteliers, but Mexican families. To be more precise, only 15% of the production of this type of soap is intended for institutional use (hotels, schools, restaurants and offices, among others), while 85% is for home use.

However, in Mexico, people associated this soap with passing hotels, and gave them a sexual connotation. Even this February 14, memes are often made where the little soap is linked to hotels, and its increased production due to excess demand.

Despite this, it is interesting to know that on these dates there is not a big rebound in sales, as is generally believed.

Dermatology experts recommend the use of Venus Rose Soap, To reduce skin blemishes. Moreover, it is a product with a low level of acidity, which means that it does not alter the natural PH of the skin.

It can be used for the daily washing of the skin, because it is ideal for make-up removal, in addition to moisturizes the skin and makes it soft. It contains fatty acids of animal origin that nourish the skin and have hygroscopic properties, that is, they absorb moisture from the air.

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