Phygital or the proposal to connect the physical world to the digital which is making its way in Peru

It is nothing new to see that the world is advancing by leaps and bounds. The news technologies They simplified some general tasks, but now developers aim to personalize the user experience by uniting information from the physical world with the tools developed in the digital plane. the bet of Phygital It aims to meet the needs of users at all possible levels.

The bone mobile devices that most people use collect tons of information every second, but the uses that are given to that data don’t always go beyond the user’s screen. It’s the data it is not used to the maximum. For Gustavo Hoyos, director of the Phygital project of the Minsait company dedicated to consulting in digital transformation, “you have to bet that users have a better life.”

“Any data that can be measured can be used by systems that, based on it, generate indicators that provide people with suggestions. If we were talking about environmental contamination, it could suggest to the user certain less polluted areas or it would warn him in which areas he should wear a mask,” the specialist said in conversation with GlobeLiveMedia.

In Peru, the arrival of the phygital experience in Retail has already been announced. Over the past few days, Real Plaza has launched “Conecta”, a platform where users can buy various products on the web and pick them up at any of the shopping centers of the aforementioned chain. However, what the company has shown suggests that its new bet does not go beyond the possibility of testing products purchased from the same place.

Spain has taken an important step in this sector by WowConcept, a project that, according to its president Dimas Gimeno, was born from the acceptance that the equation of value and customer expectations have changed. “We must simplify navigation in stores, for example with indoor positioning systems,” said the specialist in a recent interview.

Businesses rely on information technology (IT) departments, which will be responsible for implementing tools that hold the consumer’s attention. Gimeno points to augmented reality as a great ally to “automate in-store tasks and anticipate future demand flows”. In other words, a path that benefits those who sell and makes the experience of those who want to buy a product easier and more personalized.

Hoyos pointed out that there is “a tendency in the energy sector address the issue of technological transformation through more common needs such as smart function, energy transition, technology associated with georeferencing, network control, asset management, among others”. But it is also within the reach of telecommunications, industry and the public sector.

The use that will be made of the available information will be the factor that will define its usefulness for the ordinary citizen. “This kind of technology it helps companies understand what happens to the data they have and it helps them anticipate decisions,” Hoyos added of the goals of his work. It is a tool capable of helping both large and small businesses.