INDIA data-driven strategy & creativity agency appointed Martín Durruty as its new Data & Analytics Director , as such he will head the Data Services business unit. It provides services not only of research for creative application but also of data services applied to business: Data Visualization & Business Intelligence solutions (assembly of dashboards and control panels with multiple data sources), consulting in Commercial Planning, advising companies and brands with their strategic planning and reporting, as well as with ad-hoc data-driven projects.
Regarding the vision of the business unit, Durruty stated: ” Our main objective is to become a strategic partner for our clients, helping them to order, refine and analyze information through our services. We understand that most organizations aspire to this, but they don’t have the necessary time and human capital, that’s why we work as an outsourcing muscle with an extended team culture “.
Prior to his appointment, Martín worked as Head of Data for INDIA and previously in the Strategic Planning and Management Control area of Banco Macro, also working in the Commercial Planning and Commercial Intelligence areas. He previously held strategic roles in reporting, financial and commercial planning areas at Seguros Sura (Former RSA) and Mercado Pago.
In this new role, he will report directly to Emanuel Aldrey, CEO of INDIA . In this sense Aldrey commented; ” It is a pleasure to announce the appointment of someone who has played a key role in strengthening our data-driven creativity model and in the growth of our most recent Data Services BU . Martín is a great representative of our data-driven culture” .
Durruty has a degree in Business Administration and Management from the University of Buenos Aires, has a specialization in Management from the Siglo XXI University and is a lecturer in the Digital Transformation Diploma at the CAECE University.