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LaLiga has received the award for “Best Competition of the Year” in the awards given by the Sina Weibo platform, the Chinese equivalent of Twitter, and the specialized medium ScoreSport (Qiduoduo). At the same time, Real Madrid and Barcelona have been recognized as two of the most influential clubs on social media in China.
Days after reaching an important agreement with China Mobile, which drastically expands the reach of Spanish professional football in the Asian country, LaLiga continues to achieve success in China. The Spanish championship has been chosen as the Best competition of last year, after counting the votes of experts in the sector (50%), fans (25%) and analyzing the annual metrics of Sina Weibo (25%) and shares this award with the local championship, the Chinese Super League.
The trophy for LaLiga recognized in China as the best competition in 2020.
But beyond the valuation of LaLiga in the Asian country, Real Madrid and Barcelona have been recognized as two of the most influential clubs on social media in China. Emphasis has been placed on LaLiga’s great digital commitment through projects such as the eLaLiga Fan Cup and its clubs. The award recognizes the work of LaLiga and its clubs in China, where in 2020 it also achieved an agreement to broadcast its matches with China Mobile Migu.
“This type of award is a recognition of the work that, from LaLiga, we have been doing for years. 2020 was a very difficult year for everyone and we had to innovate, redouble our efforts and adapt to situations that we had not imagined. Despite everything, we managed to that the ball would roll again and to be able to get even closer to the Chinese fans, one of our great goals in the country “, declared Sergi Torrents, director of LaLiga in China.