Google says representation of women in TV shows is still low

A new study developed by Google Search analyzed gender bias in a series of TV of UNITED STATES and the impact on the perception of society, and it was concluded that there was a growth between 2010 and 2021 of 7% in the presence of female characters, reaching 42%.

The tech giant has joined Geena Davis Institute with the participation of the University of Sur de California and took as a sample the 10 most popular programs in the United States in recent years.

Application Represent the pipeline (PR) analyzed 440 hours of footage and used machine learning models to detect age, gender expression, skin tone and screen time in 12 million facial images.

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Among the studies presented, this one indicates that the male character is always 16% higher, that is to say that the gap increases according to the age of the characters: the older the female character, the less time she spends on the screen.

However, the greatest increase in visibility occurs in female characters whose perceived age is between 18 and 33 years old. And those between 33 and 60 years old have increased their presence by 2 points, but they are still well below compared to men of the same age.

Likewise, the study showed that over the past 12 years, there has been no change in the proportion of screen time for female characters over the age of 60. The technology also detected that male characters over the age of 33 had more to say. than women.

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People over 60 talk about 25% of the time they appear on screen, compared to 17% of female characters the same age. For characters over 33, males speak 27% of the time they appear on screen, compared to 25% of females.

They also analyzed skin tones, as in 2021 the majority of screen time was taken up by female characters with fair complexions at 29.5%, followed by those with darker tones at 6.9% and 5.4% with intermediate shades.

“Using Google technology to very effectively identify where these gaps are is critical to then address the challenges ahead. Seeing where the disparities lie is an important first step. hardest part, which is to end it,” said Adriana Noreña, Google vice president for Latin America.

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According to the report 2022 Gender Preview of UN Womenthe exclusion of women from the digital world has reduced the gross domestic product of low- and middle-income countries by $1 trillion over the past decade, a loss that will reach $1.5 trillion by 2025 if left unchecked is not taken.

This year, the entity commemorates the International Women’s Day emphasizing the need to use technology and innovation to achieve gender equality and the empowerment of all women and girls.

This is why various tools have been created to support women and the company is relaunching the collection “The role of women in culture” on its Google Arts & Culture platform, which includes more than 60 stories of women who have marked, in the history of the world.

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This project is a before and after in the field of science, engineering, mathematics and technology. As well as a new virtual gallery that re-enacts artists who have portrayed women’s work in various paintings and artistic expressions.