:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/56QAGPU4YVBGVGNE4CKUZUQRZU.jpg "0 km cars: in a weakened market, offers are starting to reappear 1")
The automotive sector began the year with a strong recovery in sales, from still very low levels, which was reflected in most brands and in almost the entire country. This improvement is partly explained by the growth in the supply of housing which, although still limited, is beginning to leave some room for maneuver to develop new commercial strategies.
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Providers across the country have different plans, programs, discounts, promotions and key perks to take care of your pocket
On a virtual tour of the official dealers of the main brands on the market GlobeLiveMedia has detected different offers and advantages that are somewhat reminiscent of the movement that could be observed years ago, before the arrival of the covid and the production crisis in the world. To have a benchmark of what is happening in the general market, it is useful to review what is happening in the five brands that have sold the most during the first month of the year.
At various dealerships Decreefor example, offers the Chronos with financing over 12 months and a rate of 0%. Up to $1.5 million is funded, and in some cases the first two “services” are offered at formal workshops.
Financing is offered for 12 months without interest and first services free
From various outlets, they clarified that the rate is subsidized directly from the factory and that the promotion only applies to the most available model currently.
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Toyotafor his part, has Hilux you all Etios as their “beasts of burden”. In this case, few dealers offer innovative offers, but in the case of the Etios, there are points of sale that offer it with factory-installed CNG equipment, with a warranty lasting five years (car and equipment) or 150 thousand kilometers traveled. In addition, an 84 installment payment plan is offered for the Corolla Cross Hybrid.
As it concerns volkswagentoday third in sales, efforts are being made to ship two models in particular: the taos and the T-Cross. Some dealerships offer a 100% discount on delivery charges. Additionally, agreed delivery is offered in the first mentioned model in installment 6 (for savings plans) and in the T-Cross in installment two. In addition, for those who opt for “direct sales”, they can access certain financing plans at a 0% interest rate.
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In FordFor their part, some official houses offer a voucher of $150,000 for delivery costs and reimbursement of the first two installments of savings plans of different models, for those who subscribe to automatic payment by credit card. There are also space funding plans for the Territory. Some dealers sell it in 24 fixed tranches, with immediate approval and without banks, with a total financial cost of 91.75% per year. Others sell the maverick in 120 months, with a 50% bonus in the first six installments.
Some official houses offer a $150,000 voucher for delivery costs and a refund of the first two installments of savings plans
The fifth best-selling brand, Peugeot, also offers special offers to encourage sales of particular models. In different dealerships in Buenos Aires, the 208 is sold with the key-by-key delivery system (used by 0 km) and financing with a rate of 0%. In the event of savings plans, the agreed delivery is offered in installments of 12, both for the 208 and for the other models.
In the same way, many other examples can be found in the other brands that operate in the Argentinian market. There are models that have premiums of up to $600,000 and dealerships that give the option to finance payments in 12 months, these are subsidized rates between 0% and 11.9% per year, depending on the case.
As you can see, special offers and promotions are starting to appear, but the truth is that they are doing it little by little. At other times, such as 2013 and 2017, when it reached one million units sold -between cars and advertisements-, the “wars” of offers were much more intense and generalized to models.
Sources consulted with various dealers agree that the difference with these years does not lie today in demand – which continues to grow despite the decline in purchasing power – but in supply. “In some models, market delivery has been standardized, but in many others it has not. If we had more cars, we would sell a lot more,” they pointed out.
They also pointed out to industry leaders that in previous years, terminals were setting much higher sales targets, forcing dealers and factories themselves to find ways to attract buyers and keep them away. competition.
“Nowadays everything that comes in is sold out (in entry-level models), so there’s not so much need to look for ways to entice buyers, although there are some specific models that require a certain incentive”, they underlined from a mark of European capitals.
Reuben blessed, secretary general of the Association of Automobile Dealers of the Argentine Republic (Acara), recalled that today the size of the market is equivalent to a third of the years of record sales. “The area is very quiet. It’s a market of about 420,000 cars. We don’t know what will happen by the end of the year, but we are in that range,” he said.
It’s a market of about 420,000 cars. We don’t know what will happen by the end of the year, but we are in this range (Beato)
“There are models for which there is a good supply, but in the majority there are still problems. This is why the level of discounts is minimal compared to other times. The offers are worked only in cases where the terminals deliver a lot of cars and the dealers need to sell them quickly”, underlined the leader of Acara.
The other big problem for Beato is the lack of funding. “Some terminals give credit facilities, because there are no affordable interest rates in the private sector,” he said.
From the dealers consulted by GlobeLiveMedia, coincided in pointing out that the funded models are the ones that make the difference in direct sales. “There are very few things that are sold at bank rates without terminal subsidies,” they pointed out.
In any case, both Rubén Beato and the representatives of the dealers consulted by this means agreed that the best selling opportunities arise in cash purchases. “A lot of people pay cash. Good discounts are offered for cash payments and buyers who have dollars on hand, find accessible values of models quoted in foreign currencies,” the Acara reference pointed out.
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