In 2021, the field of NFT (Non-Fungible Token) has been quite successful. It may be difficult to separate hundreds of billions of dollars of crypto speculation from potential infrastructure changes, but many major tech companies have stepped into this area and are showing interest in the future.

And now it’s TikTok’s turn. The fastest-growing social media platforms with monthly users surpassing 1 billion worldwide are Lil Nas X, Grimes, Bella Poarch and Rudy. Using the content of top creators such as Willingham and Gary Vaynerchuk, he has prepared his own NFT works.

This one-of-a-kind NFT release seems to focus more on bringing topics to the existing NFT community than on delivering NFTs to in-app users.

To avoid blockchain energy issues, TikTok has placed NFTs on a dedicated site that utilizes Ethereum’s Layer 2 scaling solution, Immutable X, and NFTs traded using this site It states that it is “100% carbon neutral”. The NFT release will begin on October 6th with the Lil Nas X collection and will continue until the end of the month.

Why does TikTok enter the world of NFTs in the first place? The TikTok drop site has a pretty good answer to that.

Inspired by the creativity and innovation of the TikTok creator community, TikTok is exploring the world of NFTs as a tool to empower new creators. NFTs are a new way for creators to value and reward their content, allowing fans to own culturally significant moments on TikTok.

The creativity born of TikTok drives culture and drives the emergence of socially influential trends. TikTok curates these culturally important moments and combines them with prominent NFT artists to bring something extraordinary and groundbreaking to the NFT world.

For TikTok, who hasn’t shown a level of interest in NFTs like Twitter and Facebook, this is clearly a niche early attempt, but it’s an area where NFTs deserve attention. It also represents what you think is.

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