The Metaverse: What is the path of companies for 2023?

An impact to the economy from the digital space.

The arrival of Facebook’s Meta and its virtual reality platforms put the Metaverse on the table, a leading concept during this year that is about to end and that makes companies of all sizes and sectors think about the trends of 2023 that without undoubtedly bring the consolidation of these technological advances.

Although the metaverse will represent great opportunities for companies and consumers thanks to its adaptability for different purposes, there is still a significant lack of knowledge and some fear. This undoubtedly generates an obvious rejection of its use, but it will be the users themselves who will finally demand this technology, due to their change in consumption habits. The metaverse is revolutionizing the way users interact with and experience the internet.

Defined as a digital space that brings together multidimensional experiences, thanks to augmented reality, Web 3.0, virtual reality and third-dimensional technology, for Fernando Thompson de la Rosa, CEO and co-founder of SolDig and expert on the subject of the metaverse. “It is the conjunction of two technologies, virtual reality and augmented reality, and this virtual reality goes beyond what we conceive today because it will not have latency, that is, everything will move just as it does here in The real world”

One of the most current examples of the use and validity of this technology is in sports. For this edition of the Qatar 2022 World Cup, FIFA has integrated the Metaverse and Web 3.0 seeking to expand into the virtual world, involving this new generation that watches the matches with their cell phone always in hand, so lovers of soccer players who were unable to travel to Qatar, were able to create an avatar and visit a replica of the Lusail Stadium in Doha.

The same happens in the field of education: “The possibilities are varied, we in education are developing experiences to promote project-based learning, accelerating, for example, the learning of a second language through immersion; In general, as long as the development of an experience or an experience can be favored and immersion is part of the value proposition, there is an opportunity generated by the metaverse,” says Hernán Cardona, physicist and data scientist.

A study by Market Research Future indicates that the Metaverse technologies had a volume of 21.910 million dollars in 2020, and that they will grow 41.7% annually until the year 2030. And according to Bloomberg Intelligence, by 2024 this set of technologies can reach the 800,000 million dollars.

The arrival of the Metaverse will undoubtedly positively impact many sectors of the economy, starting with the leisure and entertainment sector, as we already see in video games and sports; also in the education sector, which has great growth potential in this new digital reality. By the year 2023, an important growth in the use of the Metaverse by digital commerce is also foreseen, supported by the Blockchain and NFTs, which will differentiate it from Ecommerce as we know it.

Although the debate on the social and legal aspects of the Metaverse is just open, companies must be able to anticipate and prepare, since it is a reality that these new immersive worlds allow virtual experiences to another level, generate products and open up new business opportunities that They will surely require all the adaptations to be at the forefront.

Without a doubt, cloud computing will influence the growth of the Metaverse. Hybrid clouds like THUNDER Cloud Hybrid can improve speed and availability by moving hosting resources closer to end users. It can also increase data security since this cloud “allows quick and flexible access to the computing infrastructure resources of each of our clients; it can be integrated into multiple clouds, and together with our connectivity ecosystem, it gives your customers a better experience of using business applications”, says Jorge Gómez, cloud product manager at InterNexa.

The metaverse requires a lot of storage and great processing capacity, which companies like InterNexa offer through their local cloud THUNDER Cloud, an appropriate ecosystem for the development of this virtual world, since it is estimated that this technology will require, in addition to more processing services, Cloud technology storage, database and security to increase privacy and reliability.

Rachel Maga
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life's biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.