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Globe Live Media, Sunday, January 31, 2021

In recent times, the rumor of Apple working on a car has been more and more present. And the Californian giant would seek to surround itself. Especially with Hyundai.

Designing and producing a car takes a lot of know-how. And even if we call each other Apple, the automobile is far from the field of predilection. We must therefore poach experts in the field. What the Cupertino company has done in recent years. But that doesn’t seem like enough. Recently, we learned of a merger between Apple and Hyundai …

Working with Apple, a bad idea for Hyundai?

A report earlier this month revealed that Hyundai is (was?) In talks with Apple to help the company design its own electric car. An article then arrived which suggested that the American giant could leave the keys to the project to Kia, a subsidiary of Hyundai. This would allow Apple in particular to offer its vehicle in the United States.

The executives of the Korean brand are divided

That being said, today a new report from Reuters suggests that this deal may not come to fruition. Apparently, Hyundai executives would be divided on the idea of ​​working with Apple. This division of opinion means that there are chances / risks that the Cupertino company will ultimately not be able to get help from Hyundai, the apple brand would then have to find another partner for their great adventure. automobile.

According to a Hyundai executive, it seems that some are concerned that despite working with such a large company as Apple, the benefits of such a collaboration are not certain for the Korean conglomerate: “We are very hesitant to how to do things, whether or not it would be right to do it. We are not a company that makes cars for others. It’s not like working with Apple will always deliver good results. ”

And it is easy to understand their point of view. After all, making cars for Apple would be like making a product that competes directly with theirs. It would be like a company like Dell asking Apple to make computers for them. That being said, this is not always the case. For example, Samsung and LG, both competitors of Apple, are working with the Cupertino company to produce components for similar products. It is therefore not totally surprising or unknown.

The fact remains that if this collaboration does not finally happen, it will be interesting to see who could take Hyundai’s place. To be continued!

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