The company’s CEO, Sundar Pichai, explained that for Google “it is important to focus on the needs of the real world” and has focused its efforts on a technology aimed at language. Specifically, transcription and translation
Google presented the prototype of what will be its new augmented reality (AR) glasses, which offer transcription and translation functions in real time.
Within the framework of the Google I/O developer conference , the company’s CEO, Sundar Pichai, has revealed some of the features of this product, without specifying its launch date.
First, the manager mentioned that the company has invested “a lot” in the AR area and has shown some examples of it, such as Google Lens and immersive scenes in Google Maps.
“AR capabilities are already present in phones and this magic will make sense when it can be used in the real world without technology getting in the way,” he said.
Next, Pichai explained that for Google “it is important to focus on the needs of the real world” and has focused its efforts on a technology for language. Specifically, transcription and translation.
“Languages are essential to connect with others, both to understand a person who speaks another language and to try to follow a conversation if you have hearing problems,” added the manager before offering a product demonstration.
As has been seen in this, the glasses have a microphone that records the voice of the interlocutor, transcribes it and translates the language in real time, projecting the text on the device’s lenses.
“We are working on technology that allows us to break down language barriers,” the director of the product department, Eddie Chung, said in this video, without providing more details about how the product works.
It is also unknown if or when this prototype eyewear will become a patented product and be released to the global market.
It should be remembered that in January of this year the specialized medium The Verge announced that the company was working on the so-called Iris project, with which it would return to the RA teams and that it could launch on the market in 2024.
Then, it was indicated that this ‘hardware’ would work with a processor developed with Google and that it would have an appearance similar to that of ski goggles, in addition to being autonomous.
It is also worth mentioning that Google presented the Google Glass AR glasses at the I/O congress that took place in June 2012, a product that did not achieve the expected success.
Despite this, it was relaunched in 2017 for companies and, in 2019, it went through a redesign process to offer a new version. Also, in 2020, Google acquired North, a Canadian company specializing in ‘smart glasses’ and creator of Focals glasses.