Brain drain could explain the somewhat lackluster presentation of the Apple A15 chip

Brain drain could explain the somewhat lackluster presentation of the Apple A15 chip

Apple seems to have ignored the presentation of its A15 chip, simply because there would not be much to say

If you had the impression that something was missing, so to speak, during the presentation of theApple iPhone 13, know that you are not alone.

Many people have noticed that the Cupertino company was much less “boastful”, so to speak, about its new smartphone model, and more particularly about the onboard A15 chip, where Apple usually repeats tirelessly that it is better than all the competition.

Apple seems to have ignored the presentation of its A15 chip

That being said, this year Apple has remained rather vague, content to say that its chip is 50% faster than the “best of the competition”. And that’s all. What can that possibly mean? If we believe a report from SemiAnalysis, it could be precisely, and quite simply, because there is nothing in particular to say about this A15 chip.

Certainly, this is an improvement over the A14 chip – especially with regard to the GPU – and we should indeed see the best in all areas, or almost, but other than that, there is no not much to say.

Simply because there wouldn’t be much to say

The report further claims that this could be due to the brain drain. Many employees, managers and engineers alike, have been withdrawn from certain projects, sometimes to go and work in other companies or on other Apple brand projects.

The A15 project has thus seen its workforce greatly overhauled, and reduced. Difficult to know anything precisely, and for example what proportion went to work for other companies.

Still, it would be curious to learn that the majority have been affected on other projects when we know that the iPhone is the product that sells the best. Doing so would mean that the Cupertino company believes it has better things to do elsewhere.

The report also suggests that the next major enhancements to the A-series chip should appear in the iPhone in 2022. See you in a year.

Rachel Maga
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life's biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.