BMW iX Flow, the car that changes color at will, thanks to electronic ink

BMW iX Flow, the car that changes color at will, thanks to electronic ink

The BMW iX Flow is a concept car that can change color, thanks to the use of electronic ink

Choosing the color of your Car can be quite difficult. There are different things to consider besides our simple personal preferences. For example, a black car might not be the best idea in countries where the sun is shining. More colorful cars, on the other hand, are often more difficult to resell.

The BMW iX Flow is a concept car that can change colors

That being said, if you really don’t have to decide what color to take, BMW might have a perfect solution for you. During CES 2022, the German brand unveiled the BMW iX Flow. This is a concept car that offers the very surprising feature of having an electronic exterior paint (e-ink) allowing it to switch from black to white and vice versa simply by pressing a button.

This thanks to the use of electronic ink

For those who do not know, e-ink is the technology found in e-readers. Unlike more traditional screens, this technology is very energy efficient, and it is precisely for this reason that BMW has chosen to use it. According to the German brand, the iX Flow has 500 horsepower with a range of 480 km.

And in the words of Stella Clarke, project manager for this BMW iX Flow, “it gives drivers the freedom to express different aspects of their personality or even their joy to change their appearance and redefine their desires every time they drive. ‘they take place in their car. A bit like fashion or social media status, the vehicle becomes the expression of different moods and circumstances in everyday life.”

Rachel Maga
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life's biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.