Black Friday 2021: How to know if a discount on Amazon is real

We are just over a month away from Black Friday 2021 and less than the tsunami of advertising with discounts, bargains, offers and opportunities that we are going to experience during the week of November 26.

Marketing will do its job and the difficult thing will be not to be pushed to look at the offers on Amazon and other online stores. But, although Black Friday is much less bargain than it seems, How do you know if you are really looking at the best price when you see the product that interests you?

At Amazon, the largest online store, you can find out precisely by using a price tracker. Keepa is the oldest, very complete, easy to use and endorsed by two million users. You only have add the Keepa extension in your browser to get all the product information on every page you visit on Amazon.

How to view the price history of each Amazon product

The first thing is to get Keepa for your browser. You can add the extension from the Chrome Web Store if you use Chrome or from the corresponding extension store in other browsers such as Opera, Edge, Brave, Mozilla Firefox and Safari.

Once Keepa is added, you visit the Amazon product that is of interest to you. Anyone, the extension works with the entire Amazon catalog. After loading the page in the browser, you will see that a new box with information below the description. That’s where Keepa shows you everything you need to know.

By default, the extension shows you a graph with the prices that you have had each day during the last three months. You can shorten the period until the last week or extend it until the first day that this product was put on sale on Amazon and know the complete history.

Hovering the pointer over the graph Keepa shows you the daily price through all Amazon sales channels, also in Amazon Warehouse, second-hand and sold by third parties of the store.

So you can know what its minimum price has been before Black Friday, if it has been previously overpriced to make it look like the best deal or if, indeed, this is the best possible day to spend the money on it.

In addition to this extremely useful information, Keepa displays other tabs within its box with useful functions. On Product tracking You can set an alert so that when the price you set drops you will receive an email informing you.

On Data you have technical details of the product and also how it has classified in the sales rankings of its category over time and at what prices. In the Variations tab it is compared with other similar products and in Settings you can modify the parameters of the extension to your liking.

Finally, a little Ebay button gives you information about that same product on the well-known auction website.

Keepa also has a app for Android and iOs, but less practical than the extension. Here the user must search for each product that interests him one by one instead of having the information available as he navigates through Amazon.