Six billion euros. This would correspond to the extra income that Apple would have brought home from 2020, thanks to the new sustainability policies that have seen it remove both the wall charger and the wired earphones from the iPhone 12 package, leaving only the charging cable inside.
According to CCS Insight analysts, heard by the Daily Mail , this allowed the company to obtain an additional income of 5 billion pounds, just under 6 billion euros, in addition to the sale of the devices itself. As if to say, being sustainable is a bit of a benefit to everyone, both for the planet and for the company, for various reasons.
The first: by removing two accessories, which in fact many of us already have at home or would not use, such as wired headsets, Apple eliminates from the production chain on average 32 euros for each smartphone sent to stores.
Apple saved $6.5 billion by removing charger and EarPods from iPhone boxes
— Utsav Techie (@utsavtechie) March 13, 2022
The second: to this figure, we must add that deriving from the possible purchase of one or the other gadget not present in the package (or both) by buyers who need it. The full power supply costs 25 euros, earpods are priced at 19 euros. With the only savings resulting from the farewell of the two accessories from the package, for Css Insight, Apple sees a lower expense that returns the aforementioned 6 billion euros. But the most interesting figure, at least economically, is that the estimate on what the company would get from the separate sale of chargers and power supplies would be another 267 million euros.
CCS Insight analyst Ben Wood commented on the issue: “Apple is the market leader in the phone industry in terms of environmental awareness. Removing chargers and headphones is one of the many efforts it is making in this regard. Obviously, by removing these, you have cost savings when selling iPhones. “
In 2020, Apple’s chief environmental officer Lisa Jackson said, “We know that customers have stockpiled adapters and that producing millions of unnecessary chargers consumes resources and increases our carbon footprint.” Yesterday, a spokesperson told the Daily Mail that “at Apple, we are constantly innovating to conserve resources and protect the planet. Already carbon neutral for our operations, we have set an ambitious goal of becoming carbon neutral for the entire supply chain. and product usage by 2030, so every Apple device sold will have a net carbon footprint of zero.One of the steps along our path is to reduce the materials used in our products and packaging.
according to a Daily Mail report, the #iPhone maker might have saved around 5 billion Pounds so far after removing the charger and EarPods from the box, which roughly translates to about 6.5 billion US Dollars.#Apple pic.twitter.com/ohTxjgaKv5
— Tunk SaiKumar (@tsaikumar1989) March 14, 2022
Others are following that example. After criticizing Apple’s decision, the world’s first smartphone maker, Samsung, did the same at the launch of the Galaxy S21 last year (February 2021), removing both the power supply and earphones. Shortly after Nokia’s response to the X20 model, without both, while others, such as Oppo , continue to focus on the presence of the power supplies in the package, also because they are peculiar versions, which enable super recharges in a very short time.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.