Amazon visualizes life with humanoid Alexa in Super Bowl commercial | GLM

Amazon visualizes life with humanoid Alexa in Super Bowl commercial

In the United States, it is customary for large companies to air special, elaborate commercials to coincide with the Super Bowl, a national sporting event.

What if this year’s Amazon revealed that the digital assistant Alexa’s “body” was a humanoid rather than the smart speaker Echo? “Alexa’s Body” is a short film adaptation of the delusion. First of all, please have a video.

A new chassis for “Alexa”? Is played by young actor Michael B. Jordan. In the movie “The Man Who Follows Creed Champ”, he played the role of Apollo’s bereaved child Adonis Creed, who was once a rival of Rocky, and in the movie “Black Panther”, he played the role of the main enemy Killmonger.

The 90-second version of Twitter is slightly longer, and the YouTube version is 60 seconds.

Amazon visualizes life with humanoid Alexa in Super Bowl commercial

Alexa reads aloud a book in the bath.

Amazon visualizes life with humanoid Alexa in Super Bowl commercial

Alexa takes off her clothes and puts a lamp on it to dim the light. The area around the eyes is blue, and the trick is to reproduce the Echo ring light.

Even if the movie actor type body is a delusion, the idea of ​​the Echo smart speaker developed by Amazon has been from the first generation, it can listen to the voice anywhere in the room with a microphone array and advanced signal processing, and the user can go to the PC or smartphone You can use it in a natural conversation like talking to a human without having to gaze or tap the screen.

Amazon visualizes life with humanoid Alexa in Super Bowl commercial

In fact, the top-of-the-line model, the Echo Show 10, uses AI image processing to track the user, swinging and keeping the screen in front of you wherever you are, and even zooming in the center of the camera for video calls. ..

The humanoid seems to have a problem with that, but the digital assistant who will follow you even if you do not put it in each room, and will follow you if you misplace it may be a surprisingly ideal figure.

Rachel Maga
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life's biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.